DAC Chooses ZEDO as Advertising Technology Partner and Makes Strategic Investment

ZEDO, Inc., the leading independent advertising technology partner for publishers, is pleased to announce a strategic partnership with DAC, the digital subsidiary of Hakuhodo DY Media Partners Inc.( one of the largest ad agency groups in Japan ).

The strategic partnership begins with a collaboration in which DAC’s SSP, YIELD ONE, will reach a hundred billion impressions worldwide through ZEDO. Further joint efforts will be announced in the following months. To solidify the partnership DAC has made a strategic investment in ZEDO, Inc.

“This is a ringing endorsement of ZEDO, its technologies, its worldwide engineering team and the highly successful ZINC exchange. ZINC video ads reach users that other exchanges cannot reach,” said ZEDO CEO Roy de Souza.

According to DAC CTO Akihiko Tokuhisa, “after extensive research and testing of most ad technology platforms worldwide we have decided to enter into a long term partnership with ZEDO for multiple products and future products. We believe it has the best suite of products and technology for the changed marketplace of today.”

D.A. Consortium Inc. , President & CEO : Hirotake Yajima , Office : 4-20-3 YGP Tower, 33F, Ebisu, Shibuya-ku, Tokyo, 150-6033, Japan , Founded : December, 1996 , Services : Internet Media Rep Service, Ad Technology Service, Ad Operation Service etc

ZEDO, Inc. is a leading advertising technology partner for premium digital publishers. Known for technical innovation and the ability to scale, ZEDO offers publishers a suite of products and services including ad serving and High Impact Formats. The High Impact Formats for the web and smartphones allow publishers to immediately earn incremental revenue without changing ad servers. ZINC from ZEDO (http://www.zincx.com) offers brand advertisers and their agencies the ability to directly buy High Impact Formats from the online platform or the sales team. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Seattle, Phoenix, St Petersburg Russia and Mumbai, Pune and Goa in India.