NEW YORK – Rhythm announced the launch of Virtuoso, a fully customizable video ad experience built for brand advertisers. With numerous opportunities to incorporate branding, motion, and calls-to-action, Virtuoso delivers the optimal interactive video experience for advertisers seeking powerful ways to drive engagement.
“Brand advertisers are looking for turnkey, dynamic, and highly creative solutions”
“Brand advertisers are looking for turnkey, dynamic, and highly creative solutions,” said Rhythm CEO Ujjal Kohli. “Virtuoso gives brands the ability to showcase their brand visually while driving engagement through both video and nearly unlimited utility within the unit.”
Core Features of Virtuoso:
- Dynamic overlays that illuminate brand imagery and drive engagement
- Interactive End Card, a static full-screen image that appears at a video’s conclusion, or is activated upon tap
- A suite of robust, customizable options that drive additional engagement beyond the tap
Brands can leverage Virtuoso within their mobile media mix as In-Stream and/or Interstitial video advertising. Virtuoso In-Stream provides a TV-like experience, featuring ads dynamically stitched to premium video content using Rhythm’s patented technology. This is the mobile equivalent to the desktop “pre-roll.” And then, Virtuoso Interstitial brings greater reach and scale to interactive video strategies, delivered at app launch, during transitional screens within apps and alongside a wider scope of Rhythm’s premium content environments.
Virtuoso gives brands the tools to create innovative, strategic premium video ad solutions to deliver maximum consumer engagement. Additional features include social sharing, location identification, device response (tap to call, add to calendar, and so on), as well as integration with YouTube branded content channels. Virtuoso is also fully compatible with LivePods, Rhythm’s proprietary solution for delivering dynamic video advertising into live streaming events on mobile devices, announced in October 2013.
Frequently collaborating with innovative creative agencies and marketers, Rhythm provides comprehensive creative services for the development and production of interactive rich media solutions beyond in-stream and interstitial video.
About Rhythm
Rhythm connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other immersive advertising formats. Rhythm has partnered with more than 50 premium media companies across a portfolio of 200+ properties to deliver brand advertising to targeted audiences. Premium media partners include NBC Universal, CBSi, ABC, Fox, Warner Bros., IAC, and Demand Media. More than 200 top brand advertisers run campaigns with Rhythm and achieve incredible engagement results, including P&G, Unilever, Pepsi, McDonald’s, General Motors, Ford, AT&T, Verizon, Macy’s, and Marriott.
