New York – NDN, the 4th largest online video platform in the U.S. with an audience of more than 50.5 million monthly unique viewers*, today named John Vilade as Executive Vice President of Ad Sales. Reporting to CEO Greg Peters, Mr. Vilade will be based in NDN’s New York office and will drive cross-platform video advertising strategies and revenue growth.
“John’s relationships and experience with the most valuable brands in our industry are a perfect match for NDN’s premium online media partners,” says Mr. Peters. “He will be a tremendous asset to NDN’s leadership team during this time of rapid growth in the industry.”
“I’ve seen first-hand over the past several years the demand marketers have for premium solutions to effectively reach consumers at scale in the digital video space,” says Mr. Vilade. “I’m pleased to be part of the NDN team and look forward to amplifying their success.”
Mr. Vilade comes to NDN after over four years at Hulu, where he was Vice President, National Advertising Sales for the Eastern & Central Regions. During his tenure at Hulu, Mr. Vilade was responsible for several hundred million dollars of annual revenue and managed a 50-person ad sales team in New York, Chicago and Detroit, while developing and maintaining major client and agency relationships.
Prior to Hulu, Mr. Vilade served as Vice President in the national advertising sales divisions of The Discovery Networks and NBC Universal, working across the large portfolios of both media conglomerates. Earlier in his career, Mr. Vilade was with both The Weather Channel and NBC’s CNBC & MSNBC cable news properties in the affiliate relations, business development and advertising sales areas. Mr. Vilade earned Bachelor’s and Master’s degrees from Baylor University (Waco, TX).
NDN (www.newsinc.com) works closely with renowned content creators to deliver greater audience exposure and brand extension in real time through a streamlined distribution process. Its cross-platform, responsive technology drives audience engagement among NDN’s 4,500 publishing partners by providing access to the broadest offering of compelling video content across news, finance, travel, entertainment and sports verticals. Backed by proven results, NDN’s national ad sales team has cultivated relationships with some of the world’s most premiere marketers, benefiting publishers and content partners with significant revenue through NDN’s fully monetized solution – all at no cost to partners.
*(comScore, October 2013)
