[x+1] Taps Former Carat Head of Digital as the Vice President of Agency & Media Development

Digital expert noted for his management and growth in digital media

NEW YORK, NY – [x+1], a leading provider of digital marketing and data management software announced the appointment of Walt Cheruk in a newly created position, as Vice President of Agency & Media Development, Eastern Region. Cheruk’s responsibilities will include leading agency relationships and media development.

Cheruk brings over 25 years of agency and media experience, most recently at Carat as EVP, Head of Digital Media.  While at Carat, Cheruk was responsible for the management and growth of their digital media practice in the U.S.  In addition to driving growth and innovation across all digital platforms, Cheruk collaborated with traditional media planning and buying leadership in the development of integrated marketing capabilities.

“[x+1] has proven success working directly with the biggest marketers to leverage their data to power omni-channel strategies to engage consumers,” said Walt Cheruk.  “I am excited to harness the analytic and decisioning power of our [x+1] Origin Data Management Platform and to address the specific goals and needs of agencies.”

Cheruk joins the company on the heels of the [x+1] Origin platform earning high marks and being recognized as a leader in the Forrester Wave™: Data Management Platforms, Q3 2013 report.  Origin received perfect scores in 7 categories, including Data Collection & Normalization, 3rd-Party Data Integrations, Segmentation & User Profile Management, Scoring & Modeling, Decisioning, User Interface and Client Services.  The report also noted “X Plus One has explicitly moved toward a more complete “digital marketing hub” model, which features a DSP, an on-site personalization engine, a tag management system, and a mobile platform, among other tools.”

According to John Nardone, Chairman and CEO of [x+1], bringing in a professional with the credentials of Cheruk is key to effectively partnering with agencies to activate data for more relevant and effective campaigns “Agencies have led the way on championing data-driven, programmatic media buying,” said Nardone. “As programmatic technologies mature to centralized data and decisioning, few have the first-hand experience Walt has to help agencies to take full advantage of an Agency DMP.”