Revolution R Enterprise enables big data analytics for leading digital marketing and data management software provider
PALO ALTO, Calif. – Revolution Analytics, the leading commercial provider of software, services and support for the open source R project, announced that New York-based digital marketing technology provider [x+1] has deployed Revolution R Enterprise to power [x+1]’s new Predictive Optimization Engine (POE™). Co-developed in 2012 with Revolution Analytics, the next-generation POE brings new levels of openness to [x+1] that make it easier to innovate and incorporate richer customer information sets by handling larger data sets with better, more granular variables.
“With the support of Revolution R Enterprise, [x+1] can now offer new product capabilities to clients faster than ever and universally expand the POE engine more widely and rapidly as volume and demand increase.”
The Revolution Analytics-powered POE allows [x+1] to provide powerful big data analytics with its Origin Enterprise Data Management Platform (DMP). Clients rely on [x+1] for big data analytics to help accelerate customer acquisition, manage the purchase funnel, optimize cross-sell and upsell opportunities and improve audience targeting across paid and owned marketing channels. Run times of analytic models on the new POE have also been dramatically reduced.
“Marketing optimization can be a huge big data analytics challenge that involves terabytes of data drawn from many different sources,” said Leon Zemel, [x+1]’s chief analytics officer. “We’re laser focused on helping customers make sense of – and profit from – all of that data. Revolution Analytics offers the industry’s leading high-performance analytics infrastructure at a far more favorable economic model than legacy vendors. We evaluated several technologies and Revolution R Enterprise was the clear choice. Its open platform enables us to scale our offerings and drive significant increases in ROI for our fast growing client base.”
Revolution R Enterprise is commercial-grade analytics software based on the world’s most powerful open source R statistics language for R-based enterprise-class data analytics. A modern, open system that fosters experimentation and innovation, Revolution R Enterprise turbo charges the speed of the POE marketing optimization engine with RevoScaleR, a key component of its high-performance big data analytics capabilities. RevoScaleR provides powerful algorithms that allow greater efficiency, scalability and reduced time-to-market with actionable analytics. It enables [x+1] to create client-specific customized models to analyze specific data in an accelerated manner before decision logic is pushed into production and executed in real time.
“[x+1]’s POE is a programmatic marketing game changer and we’re proud to have played a role in its development,” said David Rich, Revolution Analytics CEO. “With the support of Revolution R Enterprise, [x+1] can now offer new product capabilities to clients faster than ever and universally expand the POE engine more widely and rapidly as volume and demand increase.”
About [x+1]
The [x+1] Origin Digital Marketing Hub offers integrated and open software for digital marketing optimization through a Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web services APIs, and advanced analytics. [x+1] allows companies to synchronize consumer engagements across a broad range of paid + owned marketing channels including websites, display, landing pages, email, SMS, mobile, direct mail, chat and call centers in real time. [x+1] maximizes campaign performance and ROI in a consistent, scalable and measurable way.
About Revolution Analytics
Revolution Analytics is the leading commercial provider of software and services based on the open source R project for statistical computing. The company brings high performance, productivity and enterprise readiness to R, the most powerful statistics language in the world. The company’s flagship Revolution R Enterprise product is designed to meet the production needs of large organizations in industries such as finance, life sciences, retail, manufacturing and media. Used by over two million analysts in academia and at cutting-edge companies such as Google, Bank of America and Acxiom, R has emerged as the standard of innovation in statistical analysis. Revolution Analytics is committed to fostering the continued growth of the R community through sponsorship of the Inside-R.org community site, funding worldwide R user groups and offering free licenses of Revolution R Enterprise to everyone in academia.
