- 270 per cent increase in clicks over 2012
- Conversions quadrupled compared to last year
- Healthy growth provides continued profitability
Cologne –  KissMyAds today published figures regarding the business development during 2013. The Mobile Performance Marketing Network reported to have registered more than a billion clicks during the first 11 months of 2013, which marks an increase of more than 270 per cent from last year’s 270 million clicks. At the same time, the Cologne-based company quadrupled the number of conversions from advertising delivered to its worldwide network of mobile publishers.
“Even while getting bigger as a company by adding team members, moving to another office and developing new markets, we never neglected our profitability”, says Florian Lehwald, CEO and Founder. “The development of our registered clicks combined with the corresponding growth of our total conversions proves the scalability of our business and encourages us to grow further, but always in an organic way.”
Furthermore, the Performance Marketing Network doubled the amount of registered Affiliates from 2012 to 2013 and now features more than 1,200 publishers. On the other side of the business, KissMyAds works together with more than 300 advertisers.
In 2014, KissMyAds will focus on sustaining its market position and solidifying the profitability. “Growth of course isn’t an end in itself for our company”, Lehwald says. “We want to expand our network in a healthy way so that it delivers the best possible performance level to advertisers and publishers wherever they may be.”
KissMyAds
is a Cologne-based Mobile Performance Marketing Network offering customized technical solutions to start and fine-tune all high performance campaigns on the mobile web. Based on state-of-the-art web technology, KissMyAds offers Advertisers, Publishers and App developers an easy, risk-free platform to monetize their mobile web traffic.
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