The FIAT brand and Blue Moon Brewing Company Applauded for Taking Their Video Advertising to the Next Level
NEW YORK – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, Advertising Age, the leading media brand for advertising, marketing and media news, and Creativity, the brand world’s daily destination for the most important and exciting creative work being done in advertising, design and digital creativity around the world, announced today the winners of the Second Annual Super Creative Video Ad Challenge: Universal McCann has been named the People’s Choice award winner for the FIAT brand’s “Charlie’s Island” while Blue Moon Brewing Company and agency partners Integer and MC Media won the Judge’s Choice award for their “Expressionist” video, part of the brand’s Craftsman Series of videos.
“Interactive video is clearly growing and innovating and getting the attention it deserves. We’re proud to bring the industry a risk-free way to try their hand at it.”
The contest, which ran from August 5th through October 31st, challenged marketers to show the world their creative muscle and transform their video ads into immersive brand experiences that inspire viewers to actively engage. Tremor Video’s in-house creative team produced nearly 100 ad units which ran on the Tremor Video media network as well as being featured in the contest’s gallery where visitors voted to name the FIAT brand as the People’s Choice Award winner. Additionally, a panel of industry experts from Ad Age/Creativity, Ad Club of New York, Interactive Advertising Bureau, Vimeo and Tremor Video voted separately to name Blue Moon Brewing Company the Judge’s Choice Winner.
“Congratulations to these brands for pushing the envelope to create more engaging, more enticing video advertising,” said Creativity Editor Ann-Christine Diaz. “A video player’s canvas allows for so much more creativity and it’s exciting to see how quickly brands are embracing this new ability.”
Both winners executed Tremor Video’s Super Pre-Roll Takeovers, which are interactive ad units that integrate a graphic overlay trigger on top of a brand’s :15 or :30 second video spot. Viewers can engage with the ad by rolling over or clicking the trigger to open a branded slate that expands outside the video player and provides additional immersive advertiser content to drive brand awareness.
“The public and the judges combed through more than 150 entries, triple the number from last year, and were able to engage with some of the most inspired ad units in interactive video advertising,” said David Sanderson, Senior Director, Creative Strategy. “Interactive video is clearly growing and innovating and getting the attention it deserves. We’re proud to bring the industry a risk-free way to try their hand at it.”
This year’s winners join Team Detroit for Ford Mustang and Olson for Miller Lite, who won the Judge’s Choice Award and the People’s Choice Award, in 2012 respectively.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
