Berlin/London – zanox, the leading European performance advertising network, has completed the acquisition of Digital Window Ltd., the holding company of the multi-award winning UK affiliate network Affiliate Window, by acquiring the remaining 49.9 percent of shares.
“In recent years Affiliate Window has further consolidated its position as the principal affiliate network in the UK, the most advanced and competitive market in Europe”, says Thomas Joosten, CEO of zanox: “Affiliate Window has a proven track record of offering top brands excellent service, growing mid-tier clients and entering the mobile commerce segment. Our intention is to allow that to continue to flourish whilst merging some of the Affiliate Window advanced processes and technology across the entire zanox group.”
Mark Walters, Managing Director of Affiliate Window: “Over the last three years, zanox and Affiliate Window have been working together on all levels of the organization. The mutual benefits are already great, especially in sales and technology. We are looking forward to intensifying the collaboration in the new setup.”
The acquisition process started in 2009 with the two zanox shareholders Axel Springer and PubliGroupe purchasing a 50.1 percent stake in Digital Window. In 2010, the two companies consolidated their majority shareholding in Digital Window into their joint subsidiary zanox.
The zanox Group, comprising zanox, Affiliate Window, M4N and eprofessional, supports more than 4,300 advertisers from all industries and all sizes in the effective marketing of products and services to consumers. The zanox Group is owned by German Axel Springer AG, with a shareholding of 52.5 percent, also by the Swiss PubliGroupe AG with 47.5 percent.
zanox is the leading performance advertising network in continental Europe, also located in the emerging markets of Eastern-Europe, Turkey and Brazil. Affiliate Window is UK’s largest performance marketing network, voted for the 6th time by UK publishers as the 2013 network of choice, also offering its innovative and award-winning platform for advertisers and publishers in Ireland and the US.
About zanox:
zanox is the leading performance advertising network in Germany and Europe. With over 600 employees across the globe, the zanox Group – comprising the companies, zanox, Affiliate Window, M4N and eprofessional – supports companies from all industries and of all sizes in the effective marketing of products and services on the internet. With zanox’s transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. Over 4,300 advertisers bank on the zanox global publisher network. With the zanox marketplace, zanox connects advertisers and their agencies with publishers, thereby providing them with opportunities for the monetisation of their traffic. zanox stands for customer service with industry expertise, the highest standards of technology and security, as well as the swift and transparent payment of its partners. The zanox Group has its headquarters in Berlin and has branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, Turkey, the USA and Brazil.
zanox.de AG is owned by Axel Springer AG, with a shareholding of 52.5%, and by the Swiss PubliGroupe AG with 47.5%. For further information, see: www.zanox.de.
