Brand Matters keynote focused on top business stories of 2013 and the marketing trends that surround them
ARLINGTON, Va. – The Consumer Electronics Association (CEA)® announced the top executives speaking on the Brand Matters keynote to be held at the 2014 International CES® on Wednesday, January 8, 11 a.m.-12:15 p.m. a.m. in the LVH Theater. Owned and produced by CEA, the 2014 CES, the world’s gathering place for all who thrive on the business of consumer technologies, will run January 7-10, 2014 in Las Vegas, Nevada.
“All for One; and One for All.”
This year’s panel will focus on: “All for One; and One for All.” MediaLink’s Michael Kassan will interview Publicis and Twitter CEOs Maurice Lévy and Dick Costolo, exploring the two hottest business stories of 2013 and the marketing trends that surround them: consolidation, data, and the interplay of computation and communication. Following this interview, Kassan will moderate a panel with senior industry executives from Facebook, Ford, MillerCoors and Salesforce.com, discussing how these themes are impacting their interactions with their customers.
Keynote Interview Executives:
- Dick Costolo, CEO – Twitter
Costolo became CEO in 2010 and since then the global active user base has quadrupled to more than 200 million monthly active users; the company has tripled in size, and has opened offices around the world. Under Mr. Costolo’s leadership, Twitter introduced “Promoted Tweets” — contextual advertising based on user interests displayed in Tweets — to increase revenue for the company. Twitter is today renowned as a real-time platform that enables people and organizations to publicly share brief messages instantly around the world, a vital tool in an increasingly global society.
- Maurice Lévy, Chairman and CEO – Publicis Groupe
Lévy joined Publicis in 1971 and was named Chairman and CEO in 1987, thus becoming Publicis Groupe’s second CEO since 1926. Under his stewardship the Groupe has been transformed into a global powerhouse of advertising and marketing agencies, notably via the 2000 acquisition of Saatchi & Saatchi and 2002 merger with Bcom3 (Leo Burnett, Fallon, and StarcomMediaVest). He is also responsible for the Groupe’s strategic focus on digital communication, with acquisitions of Digitas in 2007, Razorfish in 2009, Rosetta in 2011 and LBi in 2012 — leading to the 2013 creation of DigitasLBi.
Keynote Panel:
- Scott Dorsey, CEO – Salesforce ExactTarget, Marketing Cloud
Dorsey co-founded ExactTarget in 2000 with a vision to help organizations use the then-emerging medium of email to connect with their customers and drive business results. Since its founding, the company and its technology have grown to power the digital marketing campaigns of many of the world’s leading brands across email, mobile, social media, and the Web. Mr. Dorsey has led ExactTarget from startup to one of the largest cloud IPOs on the New York Stock Exchange in March of 2012. Following salesforce.com’s $2.5 billion acquisition of ExactTarget in July 2013, Mr. Dorsey was named the CEO of the salesforce.com Marketing Cloud, which now includes Radian6, Buddy Media, social.com, and ExactTarget’s suite of digital marketing products.
- Andy England, Exec. Vice President and CMO – MillerCoors
England is responsible for leading the company’s efforts in marketing, communications, strategy, planning, and government affairs. Previously, he was chief marketing officer of Coors Brewing Company. Before joining Coors in February 2006, Mr. England spent more than 20 years in marketing and operations, driving profitable growth for some of the world’s most recognized brands. Most recently, he was vice president of international marketing and strategy at The Hershey Company.
- James D. Farley, Jr., Exec. Vice President, Global Marketing, Sales and Service and Lincoln, Ford Motor Co.
Farley leads Ford’s drive to connect even more closely with customers through integrated global marketing, advertising, digital communications, brand development and research. In addition to his global marketing role, he leads the company’s global sales and service operations. Prior to joining Ford, Farley was group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities for Toyota’s luxury brand.
- Carolyn Everson, Vice President, Global Marketing Solutions – Facebook
Everson leads Facebook’s relationships with its top marketers and agencies across the globe. She oversees a team of regional leaders and the teams focused on global partnerships, Global agencies and Facebook’s Creative Shop. Prior to Facebook, Ms. Everson was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing Teams.
The session will be moderated by Michael E. Kassan, Chairman and CEO of MediaLink, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology.
“We are excited to offer 2014 CES attendees this opportunity to hear about the latest business trends – and their impact on consumers – directly from some of the most pivotal leaders in the technology and marketing industries,” said Gary Shapiro, president and CEO, CEA. “The Brand Matters Keynote session will focus on the changing technologies, platforms, and touch points that will be critical to the future of advertising and media for the thousands of advertising and marketing executives who attend CES.”
Brand Matters at the 2014 CES, sponsored by MediaLink and Adobe, is designed to provide the marketing and advertising community a customized CES experience. This program offers several events and conference tracks, as well as the invite-only CMO Club to enhance brand executives’ experience at the International CES. The 2014 CES will feature more than 3,200 exhibitors unveiling the latest consumer technology products and services across 15 product categories. For more information on the 2014 International CES, visit CESweb.org.
