Innovative Technology Solidifies MediaShift’s Position as the Leading Ad Platform for WiFi Networks
NEWPORT BEACH, Calif. – MediaShift, Inc. (OTCBB: MSHF), a next-generation digital advertising technology company, announced the issuance of its third technology patent, further strengthening its proprietary in-session ad technology. This patent improves upon MediaShift’s already seamless user experience specifically through better search driven ad recognition and substitution on private networks, while providing additional protected tools for delivering relevant advertisements to WiFi users.
Digital advertising is undergoing another evolution driven by the demand for more rich content by on-the-go users. Simultaneously, WiFi – the preferred connectivity method for this audience – is experiencing explosive growth. According to eMarketer, WiFi usage grew more than 240 percent in 2012. MediaShift’s technology enables advertisers to better reach the on-the-go audience in the most effective and efficient way.
The traditional ad delivery process diminishes user experience and leads to delays resulting in viewer abandonment. The new patent further extends MediaShift’s last-mile WiFi ad platform’s targeting capabilities by leveraging peer-to-peer proxy networks, the dynamic routing of content, localized cache technology, and distributed reporting solutions. These enhanced capabilities allow MediaShift to continue to build fast and targeted ad delivery while maximizing bandwidth utilization, which benefits advertisers and enhances user experience by reducing latency and redundant bandwidth.
“By leveraging rapidly growing WiFi network infrastructures, MediaShift is tapping into a new wave of distribution by plugging into traffic rather than buying it, and our intellectual property creates barriers which we believe will prevent our competition from riding this same wave. These patents have fueled the development of new products which will be available to the market in the coming months,” said David Grant, CEO of MediaShift, Inc.
About MediaShift
MediaShift is a next-generation digital ad tech company that monetizes WiFi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Our patented ad platform is the first in the industry to monetize WiFi networks with advertising at both sign-in and in-session. Advertisers can engage our captive on-the-go audience across multiple devices, through videos, app downloads, lead capture, and other sponsored opportunities, while leveraging our proprietary first-party data to reach highly targeted customer segments. For more information, visit www.mediashift.com.
