Dentsu Aegis Network announced that it has signed an agreement to acquire Socializer S.A. (“Socializer”), the leading social media group in Poland. Socializer will be integrated into the Isobar brand, part of Dentsu Aegis Network in Poland.
Founded in 2011, the Socializer group, incorporating the three brands of Socializer, Lubię to and Socialformance, provides a full range of outstanding capabilities in social media, including strategy development, advertising creative and marketing activations, paid advertising, research and performance analytics tools, as well as apps and games development. Led by CEO Łukasz Misiukanis and located in Warsaw and Białystok, the 130 specialists at Socializer provide social media expertise to clients such as H&M, Microsoft, AVON, Bacardi, Play and Red Bull Mobile. Łukasz Misiukanis will hold the position of Vice President of Isobar Poland and continue to lead his team as Social & Media Director at Isobar Poland.
Nigel Morris, CEO of Dentsu Aegis Network, Americas and EMEA said: “Poland is one of the fastest growing markets in Europe. With a stable economic situation and dynamic growth in digital and online media spending, there are unprecedented opportunities for delivering communications which are ‘Reinventing the Way Brands are Built’. Dentsu Aegis Network in Poland has built its leading position on the basis of an experienced management team, the diversity of digital capabilities and the quality of work. The acquisition of Socializer will extend our services further and strengthen business collaboration delivered on a global scale.”
Dentsu Aegis Network Poland continues to strengthen its full-service footprint with world class digital experience capability in Isobar as well as powerful media, search and out of home expertise in Carat, Vizeum, iProspect and Posterscope.
Sławomir Stępniewski, CEO of Dentsu Aegis Network Poland added: “As a group focused on delivering a holistic approach to communication, we offer best-in-class integrated services, including strategy, research, creative, media and technology within a single operating model. We believe that the only coherent communication is being able to provide consumers with real emotions, build the desired image of the brand and generate added business value for our clients. Nowadays engaging communication is based on social media foundations, which thanks to the acquisition of Socializer, will be highly integrated within the services Dentsu Aegis Network Poland delivers to Poland and internationally.”
Krzysztof Andrzejczak, President / Managing Director, Isobar Poland, added: “With Socializer, we share the same organisational culture, great passion for innovation, and vision of business development based on a dialogue with consumers using digital media. Post acquisition, the Isobar Poland team will include more than 350 talented and passionate specialists in advertising and communication, part of one of the most experienced and pioneering full-service digital agencies in the region, with social media services at its heart.”
Łukasz Misiukanis, CEO of Socializer S.A., commented: “Since the beginning of Socializer my dream was to create the leading social media agency in Poland, but also an important player on the international market. We are excited to be joining the Isobar network, to be the part of Dentsu Aegis Network and the entire Dentsu Group, which will open opportunities to expand overseas and to work with major brands on a global scale.”
