Move signals acceptance of Sizmek’s Open Ad Stack Initiative
New York, NY – Sizmek Inc. (NASDAQ: SZMK), a global open ad management company that delivers multiscreen campaigns, announced today the launch of Social Connect, an initiative to encourage closer cooperation with strategic social media technology companies in order to foster the growth of social media advertising.
The growing list of Sizmek’s Social Connect partners now includes leading social marketing developers Adaptly, Upcast, CitizenNet, SocialCode, SHIFT, and other partners will be added in the near future.
Sizmek provides an array of social marketing tools including third-party tracking, retargeting, verification as well as rich media through Republic Project , Sizmek’s market-leading rapid rich media innovator whose creative production toolset enables the fastest deployment of Native Rich Media Posts across social sites including Facebook and Twitter.
“Advertisers want to reach their audiences on social media but they must overcome a fragmented technology landscape in order to do so effectively,” said Andrew Bloom, Sizmek SVP of Strategic Business Development. “With both an open approach and technology, Sizmek aims to simplify advertisers’ time to market and we are pleased so many leading players in the social space have already recognized the value of this mutually beneficial approach.”
Sizmek’s Republic Project is proven to turbo-charge branding and direct response performance with advanced rich media functionality including in-banner sales, livestream events, gaming and event calendars.
Social Connect demonstrates Sizmek’s commitment to removing the friction points to delivering Social at scale. Social Connect will also facilitate seamless data sharing between leading PMD platforms and Sizmek’s cross-channel ad management platform, Sizmek MDX, allowing advertisers and agencies to manage performance of their social campaigns alongside their other channels.
“We are looking to expand our presence in growth markets including APAC, EMEA and LATAM and to strengthen our market share in North America,” said Bill Masterson, SocialCode, CRO. “Sizmek is a partner whose global presence will open opportunities for us to quickly enter emerging markets and to leverage our strategic social buying capabilities.”
Social Connect is closely aligned with Sizmek’s Open Ad Stack Initiative which seeks like-minded tech companies that share a common goal: to enable broader options for marketing execution without limiting the benefits of centralized control and
Sizmek will be hosting kickoff events with partners for interested customers in the UK on February 25th, in NYC on March 25th and in Sydney on April 9th. For more information visit www.sizmek.com .
About Sizmek
Sizmek Inc. (NASDAQ: SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. For the last 15 years, the online business that is now Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek’s open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform. With New York City as a center of operations, Sizmek connects 20,000 advertisers and over 5,000 agencies to audiences, serving more than 1.5 trillion impressions a year. Sizmek operates on the ground in 48 countries with a team of over 850 employees. For more information visit www.sizmek.com
