For the first time, marketers can understand and act on the motivations of Facebook users
RESTON, Va. – Resonate, the only company that empowers marketers to act on why people make decisions, launched Resonate Social for Facebook, bringing motivations-based targeting and analytics to the social media giant for the first time. Brands, media agencies, cause marketers and political campaigns can now understand and act on the values, attitudes and beliefs of Facebook users, resulting in more effective social media campaigns.
“We are adding significant value to campaigns by providing a detailed view into why Facebook users make decisions.”
Resonate Social for Facebook is the only way to target Facebook inventory based on motivations, and then report on audience attributes of those reached and engaged. It goes far beyond current Facebook inventory targeting, which is limited to first-party cookies or Facebook user “likes” interests and “shares”. Resonate Social targets the “why”.
According to a recent report from eMarketer, in 2013, Facebook was the second largest digital ad seller in the U.S., with a 7.4% share of net domestic digital ad dollars, or $3.17 billion. The social network is projected to maintain its number two position with an 8.2% share this year and 9% in 2015.
“Resonate Social for Facebook extends our powerful, motivations-based targeting and analytics to the critical social media space and lets marketers communicate their message to audiences wherever they are on the Internet,” said Michael Horn, VP of Research. “We are adding significant value to campaigns by providing a detailed view into why Facebook users make decisions.”
Brand agencies, causes and campaigns can derive significant benefits using Resonate Social for Facebook. Brand agencies can achieve lower cost-per-action (CPA) in direct response campaigns, while for branding campaigns, they can reach a wide audience of engaged consumers. Causes and campaigns can more efficiently reach voters or supporters in an environment in which they are already actively engaged. Resonate also enables marketers to understand the difference between audiences who engage socially versus those who engage on the broader internet, allowing them to modify campaigns as necessary.
About Resonate:
Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. Combining the latest big data technologies with proven research and analytic techniques, Resonate powers motivation-based targeting and analytics across all digital media channels. The ability to deliver advertising based on an individual’s social and personal values and product purchase preferences, goes beyond simple demographics to achieve greater engagement, campaign results and customer insight. For more information visit http://www.resonateinsights.com/
