PunchTab’s Engagement Hub Enables Brands to Engage Consumers and Merge Owned and Earned Media
SAN FRANCISCO, CA – PunchTab, the leading engagement and insights platform, announced Engagement Hub, a digital destination that marketers can use to engage different consumer segments across any channel as well as bring together paid, owned, and earned media assets — all in one place.
Marketers can now capture both incentivized and organic engagement in any program or campaign, on any channel, and interact with different consumers segments in a singular place. Individual incentive features can be dialed up or down to suit the needs of a particular brand. This way, brands can reach prospects who might not be interested in signing up for a program or sweepstakes, but who would still be interested in engaging with or learning more about the brand, pushing users through the purchase funnel. Through Engagement Hub, PunchTab offers complete data and insights to track and understand consumer behavior and optimize for future marketing efforts.
“Traditional programs and campaigns often create great user generated content that gets lost. With Engagement Hub the content is moderated, featured, and used for acquisition, deeper engagement, increased sharing, and connecting a community,” said Ranjith Kumaran, Founder and CEO of PunchTab. “Marketers can capture both organic and incentivized engagement, and easily identify user segments, something we believe will make this product an asset for our CPG and retail customers in meeting business goals and getting the most out of their marketing spend.”
A leading CPG brand used PunchTab’s Engagement Hub to manage its most recent engagement campaign. The site curates and highlights branded content, alongside user generated content, like tweets and Instagram pictures. PunchTab was able to deliver a seamless experience highlighting campaign engagement — and at the same time, identify influencers, segment users, and learn which content is the most compelling to each segment of their audience.
About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel engagement and insights platform that enables agencies, brands, and enterprise organizations to incentivize user behavior and drive business success. PunchTab’s customers use the company’s flexible solutions to deepen audience engagement, drive purchase, and build awareness on any channel, by leveraging everything from social sharing, UGC, and awareness campaigns, to sophisticated B2C programs that provide actionable insights about consumer behavior. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social, and real-world rewards. For more information, please visit www.punchtab.com.