Electus Digital to Create and Distribute Digital Advertising Solutions for a Newly Created Network of Comedy Sites Including Demand Media’s Cracked and Electus Digital’s CollegeHumor and Dorkly
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a leading digital content and media and domain name services company, and Electus Digital, the digital creative and distribution arm of Electus, are pleased to announce a strategic advertising partnership. Electus Digital will now offer exclusive premium ad sales representation for Demand Media’s Cracked.com, including all custom branded content and high-impact ad units across the site. The partnership forms a new network of the most popular online humor destinations and establishes the largest collection of humor websites directly available to advertisers.
“This partnership gives Electus Digital access to this influential, highly engaged group of users and lets us leverage the company’s digital advertising expertise while we continue to focus on providing the best consumer experience.”
Beginning with the February 2014 comScore PC-only data release, Cracked, CollegeHumor and Dorkly will now be joined together under the “CollegeHumor/Cracked Network” Media Title. As a result, the network will become the undisputed leader in the online humor entertainment category and expand the reach of brands and advertisers. Throughout the partnership, the leading humor sites will work together to maintain the distinct editorial voice for each comedy brand and provide the most compelling content to each of their users.
“Cracked has proven itself to be the leader in creating unique content that our users love to share, and our audience has awarded us the People’s Choice Webby for ‘Best Humor Site’ for the last two years,” said Stewart Marlborough, executive vice president of media at Demand Media. “This partnership gives Electus Digital access to this influential, highly engaged group of users and lets us leverage the company’s digital advertising expertise while we continue to focus on providing the best consumer experience.”
The partnership combines the strength of Cracked’s authentic editorial content and dedicated social media following with CollegeHumor’s large fan base and video production expertise to provide a powerful combination of content formats, audience segments and extensive reach for brands. The “CollegeHumor/Cracked Network” will offer premium advertising solutions for brands targeting the 18 to 34 year old demographic in the digital entertainment space.
“Cracked is the perfect complement to our existing suite of award-winning entertainment sites, and we are thrilled to partner with Demand Media in this phase of our business,” added Drew Buckley, chief operating officer of Electus. “The opportunity to create and distribute highly engaging and unique marketing programs for two premium comedy websites further positions Electus Digital as a dominant player in creating mainstream entertainment and comedy content.”
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and domain name services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.
About Electus Digital
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus Digital, the digital creative and distribution arm of Electus, specializes in creating entertaining content for digital, TV, and film platforms across comedy, music, gaming, food and urban lifestyle categories, and provides full-service branded and third party creative production services. It is comprised of website properties CollegeHumor.com, Dorkly.com and WatchLOUD.com; YouTube Channels WatchLOUD, Nuevon and Hungry; and production companies Big Breakfast and dumbdumb. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
