New Feature Builds on BlueKai’s Ability to Make Data Available Immediately and Fully Ramped Up Within 24 Hours While Ensuring Immediate Data Access and Activation
CUPERTINO, CA – BlueKai, the industry’s leading solution for solving challenges around Big Data for Marketing, today announced the launch of Continuous Fast Ramp, the company’s new feature that is designed to help marketers and publishers onboard and transfer data immediately by completing the full process within 24 hours. While most industry data onboarding processes average between 1-2 weeks, with some industry solutions requiring as long as 30 days for full data onboarding, Continuous Fast Ramp ensures quick activation and immediate utilization of data by BlueKai enabled customers saving them time and money.
“Enabling the use of data as quickly as possible ensures the highest level of campaign efficiency,” said Molly Parr, Director of Product at BlueKai. “Our customers are moving fast and our system has to be faster than everyone else in the category in order to meet the demands of our clients. And while previous offerings from BlueKai were already significantly faster at data onboarding than the rest of the industry, that wasn’t enough. We’re aiming to increase the effectiveness of data driven marketing, not just keep up with the competition.”
As the industry’s leading data management platform with the most FORTUNE 500 companies in the space, BlueKai saw the industry need firsthand for faster data onboarding and transfer services. While already fastest in the industry, BlueKai knew customers need to continue pushing this envelope.
Through Continuous Fast Ramp, brands will now be able to take the friction out of a process where data can be mined from a multitude of online and offline platforms and processed within a reasonable timeframe making that data actionable and relevant.
So for example, a retail store can serve a cross-promotion message to customers browsing online that have recently made a purchase in store. With Continuous Fast Ramp, they can serve this useful message in less than 24 hours from the time of purchase – delivering a strong customer experience. Furthermore, brands are taking advantage of the velocity of messaging – since Continuous Fast Ramp has been made for brands that are launching campaigns which need to respond to current events and can’t wait more than 24 hours.
Continuous Fast Ramp has been in Beta-testing since November with BlueKai partners and will roll out to all partners in April.
About BlueKai
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.
