Member-Based Advisory Company Hires Former AOL and Google Employees
WASHINGTON, D.C. – Latinum Network, the premier network dedicated to helping brands succeed in the multicultural economy, announced two new hires – Dave Jackson as Latinum’s Vice President of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community, a bilingual online community showcasing Hispanic consumer insights. These hires reinforce Latinum’s mission to help some of today’s largest consumer brands engage the ever-growing multicultural community.
As VP of Business Development for Latinum Network, Jackson will lead the commercialization efforts of the freshly launched mobile app, Veo. Created with the U.S. Hispanic audience in mind, the new app provides a direct channel for major brands to engage with Hispanic consumers. Jackson brings nearly 30 years of marketing industry experience including a seven-year stint as AOL’s Vice President of Sales and four years as CRO of video distribution platform GrabMedia, which was recently acquired by Blinkx.
“I am excited to be joining a company that is on the cutting edge of tapping such an important and influential market,” said Jackson, “I’m thrilled to help Latinum develop and execute new and innovative ways to help our member brands engage with multicultural consumers.”
Mike Murakami, the new Senior Director of Research and Insights including the Voz Latinum community, is responsible for overseeing the online community that provides members with both syndicated and custom research for use by Latinum members. Murakami joins Latinum from Google, where he was Quantitative Marketing Manager, and has over 13 years of experience conducting quantitative and qualitative research.
“Voz Latinum provides member brands with data and insights straight from their target consumer, and I’m proud to be working with the only company of its kind, with a focus purely on the multicultural consumer,” said Murakami.
“Brands are continuing to recognize the importance of reaching the multicultural consumer,” said David Wellisch, Co-founder and Managing Partner of Latinum Network. “With their growth in population and in spending power, the U.S. multicultural population cannot be ignored. By hiring Dave and Mike, Latinum is sure to continue to provide the strategy and access brands will need to succeed.”
About Latinum Network:
Latinum Network is a member-based advisory company comprised of global brands that supports their success in the multicultural economy. The company’s mission is to enhance its members’ ability to drive profitable growth from multicultural audiences via actionable insights, business analytics, proven strategies and consumer access. Founded in 2009, Latinum Network serves nearly 100 member brands driving measurable ROI in the growing multicultural demographic segment. Proprietary solutions include i.) Voz Latinum, a bilingual online community of over 5,000 U.S. Hispanics used to support both network-wide and custom client research, ii.) Veo, a new consumer mobile platform that allows direct, two-way engagement between brands and consumers and iii.) Latinum’s Digital Platform that provides our clients with proprietary syndicated research, actionable category-level insights, online tools and best practices.
