FORT WORTH, Texas – Simpli.fi, the programmatic platform that uses unstructured data to simplify digital advertising, announced its integration with ClickFuel, the leading white-label reporting dashboard provider for SMBs enabling seamless reporting of Simpli.fi programmatic advertising campaigns for local media properties and ad networks reselling the Simpli.fi platform.
“By partnering with ClickFuel, we enable our resellers to offer their advertisers peace of mind, clear accountability and confidence that the investments they make in targeted display are driving visible success for their business.”
“Reporting transparency is critical for all advertisers, but the stakes are never higher than for a SMB.” said Donny Dye, VP of Strategic Partnerships for Simpli.fi. “By partnering with ClickFuel, we enable our resellers to offer their advertisers peace of mind, clear accountability and confidence that the investments they make in targeted display are driving visible success for their business.”
According to BIA Kelsey, the typical SMB allocates its marketing budget among six products or services. ClickFuel’s white-label reporting dashboards aggregate data from multiple marketing vendors to allow local media companies to offer their advertisers an integrated view of their marketing spend and effectiveness.
“As a leader in marketing measurement performance tools it is critical that we are continually integrating with innovative marketing platforms that our clients are using,” said Colby West, CEO and founder of ClickFuel. “Simpli.fi has a unique value proposition in the SMB space that aligns to our vision of supporting local media companies that made this partnership a perfect fit.”
About Simpli.fi
Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data. Our In.finity™ Programmatic Marketing Platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize and report at the data element level. For more information about the company or reseller opportunities call (855) 803-6909 or visit www.simpli.fi.
About ClickFuel
ClickFuel provides software-as-a-service (SaaS)-based marketing analytics and performance management solutions for small to medium-sized businesses. The company’s proprietary marketing analytics dashboard, Fuel Station, tracks and monitors multiple marketing and advertising campaigns on a single platform. ClickFuel offers a white-label version of Fuel Station to media and marketing service providers and enterprise-level businesses serving the SMB market, such as The E.W. Scripps Company, DudaMobile and GateHouse Media’s Propel Marketing. ClickFuel arms its partners’ SMB clients with reliable, on-demand campaign reporting that delivers real-time results and data intelligence to ignite smarter business decisions. For more information, visit www.clickfuel.com.
