LOS ANGELES – HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, announced the launch of HitFix Video (www.hitfix.com/videos), a multi-platform channel delivering a mix of original content and highly targeted advertisements through 90 million monthly video streams to a compilation of 300 million monthly viewers, both in their home and on the go. Breaking new ground for video distribution, this includes desktop, mobile, and social, as well as digital out-of-home elements that extend HitFix Video to movie theaters, college campuses, retail outlets, and airports nationwide.
“For us, video is something that has to go way beyond YouTube. In addition to the more traditional desktop and mobile distribution, we developed HitFix Video to be seen in places like airports, universities, movie theaters and even point of purchase retail locations.”
HitFix was developed from the beginning to go far beyond the desktop, embracing multi-platform distribution of its content. As such, HitFix Video delivers original video content across millions of screens daily via HitFix’s out-of-home and online partners such as National CineMedia (covering 19,000+ movie theater screens across the US), Hulu, IZ ON Media (Quick Service Restaurants across the nation) and Campus Nation (providing video distribution across hundreds of college campuses). Sample advertisers include Summit (a Lionsgate company), USA Network and AMC.
With an editorial team comprised of many of Hollywood’s most respected critics and editors such as Alan Sepinwall, Drew McWeeny, Melinda Newman and Kristopher Tapley, HitFix Video’s original content includes:
- Exclusive Interviews
- Live Event Coverage
- Breaking News
- Short-form Comedy
- HitFix Originals
“We are thrilled to formally launch HitFix Video, as it provides a great multi-platform consumer experience for those looking to get their entertainment fix, along with many highly targeted ways for advertisers to reach our fast-growing audience comprised largely of 18-34 year-olds,” said Jen Sargent, HitFix CEO. “For us, video is something that has to go way beyond YouTube. In addition to the more traditional desktop and mobile distribution, we developed HitFix Video to be seen in places like airports, universities, movie theaters and even point of purchase retail locations.”
According to Sargent, HitFix has a scalable, turnkey formula to develop and deliver its content in many different formats, lengths and across many different platforms in a cost-efficient and timely way. This enables HitFix Video to generate massive exposure for individual videos and advertisements. For example, HitFix can partner with a studio to deliver video distribution and reach that far exceeds what a YouTube channel, TV network or other entertainment player can deliver in a very short period of time.
About HitFix
HitFix is the fastest-growing provider of authentic entertainment news and video on movies, music, TV and events, reaching one of the highest compositions of 18- to 34-year-old consumers in entertainment. With its influential editorial voice and engaging journalistic and video content, HitFix’s nationally recognized team drives consumer discovery, conversation and choices around what’s next in entertainment. HitFix delivers the influential content consumers want, and advertisers need, across millions of screens daily. Delivering 90 million monthly videos streams and driving the entertainment choices of 300 Million monthly viewers both in their home and on the go, HitFix is rapidly becoming The Entertainment Authority. Everywhere.
