Narayanan Iyer, Finance Veteran From Rocket Fuel & Intuit, Joins Vdopia Inc

Fremont, CA – Vdopia, the global leader in mobile video and rich media advertising, today announced that Narayanan Iyer has joined the company as Senior Director of Finance , a newly created position. Mr. Iyer will be based in the company’s Fremont headquarters and be responsible for company’s finances.

“Narayanan brings over 20 years of experience managing finance and administration for start-ups to mid-sized companies, with the last 10 years as controller,” says Saurabh Bhatia, co-founder, chief Business Officer, Vdopia Inc. “We were particularly impressed by his work for Rocket Fuel, a leading programmatic media-buying platform, which went public last year. Narayanan adds great experience and knowledge to Vdopia’s senior management team.”

Mr. Iyer joins Vdopia from at Quri (San Francisco), a retail intelligence company that provides visibility into the performance of products and promotions in retail stores, where he has been Sr. Director Finance/Controller since last October. Before that, he was Sr. Director, Finance at Rocket Fuel Inc. (Redwood City, CA) for three years. From 2006 to 2010, Mr. Iyer was the Controller at Mint Software (Mountain View, CA). Earlier in his career he held senior level financial management positions with Blade Software, Inc., Adteractive, RedSeal Systems, Eyematic Interfaces, Inc. and Abeona Networks, Inc. He began his career as an Accounting Manager at Xoriant and Tekedge.

“Narayanan’s experience in taking companies public (Rocketfuel) and M&A (Mint’s acquisition by intuit) would help Vdopia in our next phase of growth,” adds, Chhavi Upadhyay, co-founder, COO, Vdopia Inc.

Vdopia (  is the global leader in mobile video and rich media advertising delivering the best mobile video ad experience for consumers and advertisers across all smartphone and tablet devices. They are the first company to offer the .VDO mobile video format, a proprietary technology which enables delivery of mobile video to more people in more places than any other mobile advertising company in the world. Vdopia’s clients include Coca-Cola, Walt Disney, McDonald’s, Intel, Microsoft, Ford and hundreds of other leading global brands.

Vdopia also delivers the best publisher solutions, offering easy and efficient integrations to monetize inventory. Its premium mobile video and rich media units provide the best monetization scheme for both mobile web and app.

Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.