Evaluation of sell-side platforms and exchanges cites PubMatic among “most significant providers in the category”
New York, NY — PubMatic has been cited among the “most significant providers in the category” in a 65-criteria Forrester Research, Inc. report released today titled “The Forrester WaveTM: Sell-Side Platforms And Exchanges For Publishers, Q2 2014.” PubMatic received the highest scores among all reviewed vendors in the Current Offering, Strategy, and Market Presence categories. PubMatic believes that the report, focused on the needs of publishers and marketing leaders, is the most thorough analysis to date of the programmatic advertising category.
The report also noted that PubMatic is among the leaders that offer publishers “the richest combination of sales protocol options, technology, and integrations supported by service.” According to the evaluation, PubMatic “offers the most comprehensive set of integrations with data management platforms and is ahead of the curve on both mobile and video integrations. PubMatic’s ability to facilitate alternative buying scenarios, including private exchange, preferred deals, and programmatic premium, offers publishers the greatest variety of selling options.”
“We are thrilled and honored by this recognition, and feel that it is a validation of our commitment to providing publishers with both the technology and the services they need to thrive,” said Rajeev Goel, PubMatic’s co-founder and CEO. “By focusing on the needs of publishers, and by offering both a suite of innovative solutions and strategic services from our experienced team members, we are confident that we will continue to grow and play an increasingly integral part in the evolution of this exciting industry.”
Ranked by Deloitte as one of the fastest growing companies in the U.S. Internet sector for the past two years, PubMatic’s current focus includes a strong commitment to innovations in mobile and video integration for publishers and advertisers. Recent examples of this innovation include a new brand safety solution for mobile apps, along with the addition of video RTB to PubMatic’s existing mobile, tablet and desktop capabilities.
To read the full report, please go to: http://www.pubmatic.com/reports
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.