Salomão B. Rodrigues Junior Appointed as Account Director
to Support Local Buyers and Sellers from New São Paulo, Brazil Office
SAO PAULO – Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo. Used by more than 700 of the world’s premium publishers and applications to transact with buyers representing over 100,000 brands since the Company’s inception, Rubicon Project also announced the appointment of Salomão B. Rodrigues Junior as an Account Director and Thiago Farias Lima Silva as an Ad Operations Specialist.
Joining from Grupo Abril, where he worked as advertising technology manager, Junior brings over ten years of relevant experience in digital marketing and automated advertising. He will be working with leading sellers across the region, such as Abril, Terra and Carras, helping them to improve efficiency and deliver greater yields from their digital advertising inventory. Silva will manage and report on advertising operations for customers in the region including on-boarding new sellers, ad quality and brand safety initiatives.
This is the first office in Latin America for Rubicon Project and follows recent expansion into Asia and Japan, spearheaded by Jay Stevens, General Manager, International. Stevens commented, “We’ve seen rapid growth and interest in advertising automation in Latin America so the time is right for us to enter the market with a local team. We’re opening our first office in São Paulo to help publishers and application developers throughout Brazil benefit from advertising automation. Salomão’s understanding of technology and data-driven advertising and his analytical skills will provide invaluable strategic consultation to our clients in the region taking advantage of the growth in indirect sales channels.“
Martin Scott Greenblat, Director of Digital Business at Grupo Abril, adds “Rubicon Project’s expansion into Brazil means we can tap into local market knowledge as well as benefiting from global advertising brands who advertising on titles such as Veja. The Latin American markets are poised for rapid growth with publishers, application developers and advertisers standing to gain more from the efficiency gains that automation brings than is witnessed in larger markets. Salomão brings a good mix of technical skills and market knowledge to help leading publishers in Brazil like us grow the market.”
Rubicon Project will be opening its São Paulo office officially on 6th of May at ProXXIma, the major Brazilian conference for digital marketing and advertising. Jay Stevens will speak on the evolution of automated advertising in markets around the world and the reasons why markets are moving in this direction at the event.
About Rubicon Project
Rubicon Project pioneered advertising automation and is now doing for advertising what companies like NASDAQ did for stock trading. The company’s automated advertising platform is used by more than 700 of the world’s premium publishers and applications to transact with buyers representing over 100,000 advertising brands globally since inception.
A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore March 2014, Rubicon Project reaches 97 percent of U.S. Internet users per month.
Headquartered in Los Angeles, Rubicon Project has twelve offices across the globe including New York, San Francisco, Paris, Hamburg, Sydney, London, Tokyo and São Paulo.
