REDWOOD CITY, Calif. – Turn (www.turn.com), the marketing software and analytics platform, announced the appointment of technology industry veteran Stan Meresman and esteemed marketer Becky Saeger to its board of directors.
[one_third][/one_third][two_third_last]Meresman is a board member at public companies LinkedIn and Zynga and at private companies ModCloth and HyTrust. He was earlier CFO at Silicon Graphics, and Cypress Semiconductor, which he helped lead through an initial public offering.[/two_third_last]
[one_third][/one_third][two_third_last]Saeger is a veteran advertising industry executive who as CMO led the revitalization of the Charles Schwab brand. She also led marketing at Visa USA, was a senior executive at FCB and Ogilvy, and served as Chairman of the Association of National Advertisers. She is currently on the board of E*TRADE and advises several other companies.[/two_third_last]
“We are pleased to add the expertise of Becky and Stan to our board of directors. Becky provides Turn with the voice of a marketer who has been a senior leader at both a global brand and an agency. Stan brings seasoned public company experience that will help us mature our financial process and expand our software subscription business,” said Bill Demas, president and CEO, Turn. “They will be valuable in helping inform Turn’s continued global business expansion.”
Stan Meresman said: “Turn is driving results for data-driven marketers and agencies around the world. I’m encouraged by the company’s global customer base, strong growth, and true Software-as-a-Service model and look forward to helping take the company to the next level.”
Becky Saeger said: “Marketers today face both the opportunities and the challenges of an increasingly complex marketing and technology landscape. Turn’s software provides clarity and delivers insights that translate into real business results. This is a great opportunity to participate in their mission to create the future of data-driven marketing.”
Turn provides three real-time marketing applications: Audience Suite, an enterprise data management and audience planning platform; Campaign Suite, a digital media execution platform for video, mobile, social, and display advertising; and DataMine Analytics, a data exploration, discovery and warehousing solution purpose-built for marketers. Turn works with the world’s top brands, agencies and trading desks, including Accuen, Aegis, AMNET, Chrysler, Experian, Foursquare, Kimberly-Clark, Kraft, Microsoft, OMD, StubHub, Thomas Cook, Toyota, Travelers, Verizon, VivaKi and Zales.
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.