MONTREAL & TORONTO – Twist Image, a leading Canadian full-service digital marketing agency, announced that it has been acquired by WPP (NASDAQ:WPPGY). Twist Image was founded in 2000 and has offices in both Toronto and Montreal. The agency employs more than 100 full-time digital marketing professionals, from creatives and strategists to programmers and user experience designers.
“About a year ago, we began exploring various strategies to grow our agency and its suite of services at a faster pace”
Twist Image specializes in developing fully integrated digital marketing platforms and campaigns spanning social media, mobile, interactive experiences and content creation. Clients include TD Bank, Walmart Canada and Dairy Farmers of Canada, among others.
“About a year ago, we began exploring various strategies to grow our agency and its suite of services at a faster pace,” said Mark Goodman, CEO of Twist Image. “We are thrilled to join WPP and are confident that this partnership will enable Twist Image to expand in Canada and beyond. Being a part of WPP also gives us access to a vast portfolio of best-in-class marketing services, talent and products, all of which will help us better serve our clients’ business goals.”
Twist Image will continue to be led by its four Partners: CEO Mark Goodman, President Mitch Joel, Chief Product Officer Mickael Kanfi, and Chief Operating Officer Aubrey Rosenhek, as well as the rest of its existing senior management team.
For Twist Image, aligning with WPP gives the company access to a global communications group, sophisticated analytics through WPP’s Data Alliance, some of the world’s best creative and strategic talent, and the ability to scale.
“We are committed to preserving Twist Image’s entrepreneurial culture and maintaining focus on serving our clients,” said Joel. “WPP enables us to bring the latest in data and analytics, critical digital media strategies, and strategic partnerships with the world’s best technology companies to extend our service offering in a unique way. Digital marketing is no longer an afterthought in the marketing mix. We are increasingly assuming a lead role within our client’s overall marketing, and are confident that being a part of WPP will only strengthen our position.”
About Twist Image
Twist Image is one of Canada’s largest independent digital marketing agencies, with offices in Toronto and Montreal. The company has a unique combination of creativity, technology and business acumen that has been at the forefront of new media for more than a decade. The agency has twice been recognized as one of the top 10 marketing agencies in Canada by Marketing Magazine.
