LOS ANGELES, CA – Shandy Media (formerly Rev New Media) announced today that Todd Dufour will join the digital media company as Senior Vice President of Marketing and Brand Strategy and will work directly with Shandy Media co-founder and CEO, Raymond Attipa.
In addition to increasing audience and awareness for Shandy Media’s owned and operated properties (Hollyscoop, Stereotude, ModaMob, The Savory, The Fumble and the hit video program, The Lowdown with Diana Madison), Dufour is responsible for strategic and affiliate partnerships with traditional and non-traditional media companies. Dufour will be focused on forging new territories continuing to create highly engaging digital entertainment content for the Shandy consumer.
“Dufour is known for his over the top creativity, strategic partnership acumen and his ability to create brand affinity and awareness for the consumer,” said Raymond Attipa, Shandy Media’s CEO. “We are thrilled to have him join our team and bring his invaluable experience with content and millennial audiences to Shandy Media.”
Prior to joining Shandy Media, Dufour ran the digital media consulting firm ddot (‘dot’). Former ddot clients included Gathr Films, SocialVibe, One Life to Live, All My Children, Gladys Manion, BDY and Associates, SUPRA, KR3W, and Bloodhound.com. Additionally, Dufour previously served as the Vice President of Branded Entertainment at Spinmedia, Vice President of Business Development at Prospect Park and was the first Executive Director of Marketing at Myspace.
About Shandy Media
Shandy Media is a Los Angeles-based digital entertainment network extending across multiple category platforms including entertainment (Hollyscoop), music (Stereotude), food and beverage (The Savory), sports (The Fumble), and fashion (ModaMob). All properties rank among the top 50 websites within each vertical in terms of desktop and mobile traffic within the United States (comScore, March 2014). Shandy Media produced over 900,000 seconds of original video content for its 10.7MM monthly users resulting in over 112MM total monthly page views in December of 2013. This year, Shandy Media will develop new opportunities increasing traffic and content across all verticals boasting over 800 pieces of original video content each month.
