Warsaw, Poland – Adform (www.adform.com), Europe’s leading advertising technology platform, announced the opening of a new office in Warsaw, to capitalise on the rapidly growing programmatic marketplace in Poland. The company now operates locally serviced offices in 15 European markets and the US.
Bartosz Malinowski, Business Development Director, is Adform’s first hire in Poland, however, significant expansion of the team is planned to take place by the end of the year. Malinowski will work with new and existing clients, including media agencies, trading desks, advertisers and publishers, to boost the company’s growth across the region.
Malinowski joins Adform from Adobe, where he held roles responsible for the management of direct sales, channel partners, marketing and PR projects in Eastern Europe, the Middle East and Turkey. His previous roles include positions within the project implementation and sales departments at IBM. He brings industry experience, technology expertise and an entrepreneurial attitude.
“The Polish market has evolved to the stage where programmatic buying ceased to be an experiment at the agency level and became an important channel for ad buying. According to the latest Adkontekst report, 25% of agencies perceive RTB as a marketing priority for 2014. Still, the key for RTB to become successful is achieving critical mass on the supply side; therefore Adform’s priorities in Poland would be to get as much traction at the publisher level as possible,” notes Malinowski.
“Adform holds a very strong position in both the Nordics and Eastern Europe. We noticed a trend of agency trading desks opening up in Warsaw as hubs for CEE, so we thought it was about time for us to jump on the bandwagon. The potential in the Polish market is huge with regard to growth in online. Therefore, our hopes are high, as we believe we have an attractive offering and a great deal of very useful experience,” says Martin Stockfleth Larsen, Adform Chief Marketing Officer.
About Adform
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering full-featured Demand Side Platform, Rich Media and ad serving.
Adform was established in 2002 in Denmark, and now has offices in 15 countries: the US, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.
Visit http://www.adform.com for more information or follow us on Twitter www.twitter.com/adforminsider
