Kapel Brings Extensive Experience in Advertising and Marketing to New York-Based Taykey, Helps Promote the Power of Real-Time Advertising and Analytics
NEW YORK – Taykey, the leading provider of trend-based advertising solutions, today announced the addition of advertising industry veteran Adam Kapel as senior vice president of marketing and insights. In this role, Kapel will oversee Taykey’s global marketing and insights offerings. He will also lead Taykey’s Real-Time Advertising Academy, which educates ad agencies and brand marketers on the power of real-time advertising.
Kapel brings more than 20 years of marketing, digital advertising, agency and sales leadership experience to this role. Prior to joining the Taykey team, Kapel served as the vice president of mobile advertising, strategy and solutions for Velti, a mobile marketing and advertising company. He has also held senior roles at Microsoft, Mixpo, Atlas and Thomson Prometric.
“Adam is an extremely accomplished marketing professional with tremendous experience in the advertising industry, making him the ideal candidate to lead Taykey’s marketing efforts,” said Amit Avner, founder and CEO of Taykey. “He will also play a crucial role in formalizing Taykey’s unique analytics features, which produce audience and campaign insights that aren’t available anywhere else today. All in all, I am confident that Adam’s expertise and leadership will help us accelerate Taykey’s growth.”
About Taykey
Taykey empowers Fortune 500 brands to act on what’s trending, delivering real-time advertising solutions that drive relevance and results. Taykey mines data from thousands of online sources, discovers what is trending for specific audiences and automates the media buying process. Ultimately, Taykey’s real-time advertising solution helps brands like American Express, BestBuy, General Electric, Paramount and Volkswagen transform unique insights into audiences, trending conversations and consumer sentiment. For more information, visit: www.taykey.com.
