Company Continues to Invest in Robust Traffic Monitoring Measures; Joins IAB Traffic of Good Intent Task Force
NEW YORK – BlueLink Marketing, a leading performance advertising technology company, announced that it has partnered with Fraudlogix, an online advertising brand protection company.
“BlueLink Marketing initially contacted us back in Q1 of 2013 and ever since then, we have been impressed by their drive to improve traffic quality for their clients and for the industry as a whole.”
As a result of the partnership, BlueLink Marketing will be adding another integrated layer of traffic monitoring and quality assurance to its advertising platform. BlueLink Marketing also recently joined the Interactive Advertising Bureau (IAB) Traffic of Good Intent Task Force whose mission is to “identify, understand and raise awareness of the issue of non-intentional traffic, and to offer insight and recommended solutions to the digital advertising industry.”
“BlueLink Marketing has developed and will continue to invest in real-time advertising protection systems that enhance brand safety,” said Declan Carney, Chairman and Co-Founder of BlueLink Marketing. “We are dedicated to protecting advertisers from non-intentional traffic and pushing industry standards forward by integrating with some of the most-trusted leaders in the advertising protection industry.”
Fraudlogix protects some of the largest brands, agencies and networks across twelve countries. Through its pixel-based technology, Fraudlogix touches over 100 million unique devices each month. Its big data infrastructure and brand protection algorithms guard against marketing partners creating non-intentional traffic in the form of impressions, clicks, leads and sales.
“We are excited about this new partnership,” said Fraudlogix Founder & CEO, Hagai Shechter. “BlueLink Marketing initially contacted us back in Q1 of 2013 and ever since then, we have been impressed by their drive to improve traffic quality for their clients and for the industry as a whole.”
BlueLink Marketing empowers brands and agencies to reach their target audience through its global network of 1,000 + publishers. With its proprietary ad serving technology, BlueLink Marketing currently processes approximately 1 billion ad requests per day from over 3.5 million global sources. BlueLink Marketing helps publishers monetize their digital ad inventory and content by delivering targeted and relevant advertisements.
About BlueLink Marketing:
Since 2010, BlueLink Marketing has been a leading performance advertising technology company. Using its proprietary ad serving platform, BlueLink Marketing helps online advertisers reach their target audience and publishers maximize their revenue through keyword and contextual advertising solutions. For more information on BlueLink Marketing, please visit www.bluelinkmarketing.com.
About Fraudlogix:
With offices in the U.S. and Israel, Fraudlogix is a privately held company which is currently protecting some of the largest online brands against the risks associated with purchasing non-intentional traffic. Visit Fraudlogix.com, for additional information, announcements, and industry news.
