New Self-Service Platform Enables Developers to Cost Efficiently Acquire High LTV Users
BOSTON – SessionM, the leader in mobile loyalty and monetization, announced the launch of a new self-service audience acquisition platform, SessionM OnDemand, to help mobile app developers acquire high quality installs at a fraction of typical market rates.
“SessionM OnDemand allows us to purchase app installs at industry low rates. The installs are cost effective and have a high lifetime value, in addition to being some of the most active users in our games”
With the cost of acquiring users rising, app marketers are putting more of an emphasis on buying quality installs versus quantity. SessionM powers a loyalty platform for an expansive network of apps in all categories; as a result, the company is able to identify and segment the most active, loyal and engaged mobile users on both iOS and Android platforms. These “Power Users” represent the top 33% of users who drive 80% of all in-app activity and revenue, generating the highest lifetime value.
Developers who have integrated SessionM’s loyalty platform have seen a 22% higher retention rate and 2x increase in engagement among users acquired via SessionM’s Network compared to other audience acquisition channels.
“To date we have focused our efforts on helping publishers recognize, reward and retain their most valuable users. We are now helping them acquire more of these power users on a positive ROI basis,” said Bill Clifford, Chief Revenue Officer, SessionM.
Fiksu, the leading mobile app marketing platform, is one of SessionM’s largest buyers of app installs and is a beta partner for buying installs via SessionM OnDemand. “SessionM has been a great user acquisition channel for our clients, consistently delivering some of the highest lifetime value users amongst our channel partners,” said Steve Bagdasarian, Vice President of Business Development, Fiksu. “We are excited to use their new self-service platform to automate the setup process, increase our buying efficiency, as well as leverage their data and insights to further improve our campaigns’ performance.”
The self-service ad platform is available to any mobile app developer; however, those who have integrated the SessionM SDK are able to tap into discounted CPI rates.
“SessionM OnDemand allows us to purchase app installs at industry low rates. The installs are cost effective and have a high lifetime value, in addition to being some of the most active users in our games,” said Francois Daoud, Vice President of Marketing, Ludia. “SessionM OnDemand allows us to grow our user base with active users in a turnkey fashion.”
SessionM OnDemand offers targeting based on SessionM’s first party registration data to maximize conversion rates and developers will be able to access a robust reporting dashboard allowing for real time campaign optimization. The service will launch with standard display ad support with CPC and CPI pricing models. Developers can also leverage SessionM’s Full Screen, HD video product to market app trailers on a Cost Per View basis. This product will be available through the OnDemand service early next quarter. The platform also features a robust reporting dashboard, allowing all developers to optimize their own campaigns in real-time. More information on SessionM OnDemand can be found at advertiser.sessionm.com.
About SessionM
SessionM powers the loyalty program used by hundreds of premier mobile apps, helping millions of people have fun and feel rewarded for staying actively engaged with app content and brand advertising. Publishing partners include category leaders such as The Weather Channel, AOL, Sony, Warner Brothers Interactive and Zynga. SessionM is funded by Charles River Ventures, Highland Capital and Kleiner Perkins Caufield & Byers. The company is part of the iFund initiative at KPCB. SessionM is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.
