Leading Marketing Platform’s Expansive Customer-base Granted Access to Mobile-first Inventory
BALTIMORE – Millennial Media (NYSE: MM), the leading mobile advertising platform company, announced a partnership with Turn, marketing software and analytics platform, to enable Turn customers to effectively integrate a strategic mobile channel by purchasing inventory available on the Millennial Media Exchange (MMX).
“Turn users will now be granted access to Millennial Media’s expansive mobile inventory to bring their campaigns full circle.”
“As more and more customers seek programmatic opportunities across devices, we believe partnerships like ours offer the means and strategy for true cross-screen reach and success,” said Len Ostroff, SVP, Global Business Development at Millennial Media. “Turn users will now be granted access to Millennial Media’s expansive mobile inventory to bring their campaigns full circle.”
Through the partnership, Turn customers are able to leverage the impact of top-tier, mobile-first placements while enjoying the efficient programmatic media buying they’ve come to expect. With greater success, targeting, and control, these advertisers and agencies are able to improve overall performance and learnings for future campaigns.
“Our software gives advertisers the streamlined workflow and efficiency of one login to power all of their marketing,” said Maureen Little, SVP, Business Development at Turn. “This partnership with Millennial Media opens up new opportunities on MMX for our customers, and access to greater insights into how they are reaching their target audiences with relevant messages across devices.”
About Millennial Media
Millennial Media is the leading independent mobile ad platform company, supporting the world’s top brands and mobile content providers. The company’s unique data and technology assets enable its clients to connect with their target audiences as they move across screens, media, and moments. Millennial Media drives meaningful results at scale through a diverse suite of products fueled by innovation and the industry’s smartest minds. For more information, visit www.millennialmedia.com.
About Turn
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.
