Blix and Tarp Tracker Create the Most Powerful “Full Funnel” Marketing Attribution Tool, From Broadcast to Online to Foot Traffic Measurement at Retail Locations
SANTA MONICA, CA – Stoddard + Partners, an ad-tech driven advertising agency providing best-in-breed services to support the diverse needs of today’s brands and consumers, has unveiled two game-changing proprietary products developed in partnership with Jeep, Chrysler, and Fiat.
Blix, a retail analytics platform, and Tarp Tracker, a tool for brands, agencies, and broadcasters to measure TV spots and creative impact, were conceived as solutions for solving the attribution and measurement puzzle many marketers face. When combined, they create the most powerful “full funnel” attribution tool available.
“Marketing attribution has been an ongoing challenge for brands, and they are constantly looking for ways to clearly understand what’s working and what’s not. We have the solution,” said Drew Stoddard, CEO of Stoddard + Partners. “As an agency that constantly pushes the boundaries of technology, the addition of Blix and Tarp Tracker combine strong proprietary technology and our unique media expertise to solve marketing attribution obstacles for TV and retail.”
With TV traditionally making up the largest portion of a marketing budget, Tarp Tracker measures key metrics in real-time, including second-screen impact and campaign performance. Tarp Tracker can also monitor how many visitors a specific TV ad delivered over the trend, and how a campaign performed in terms of frequency and creative performance.
On the retail front, Blix offers real-time analytical data to measure, compare, and optimize a retail network by tracking foot traffic, new vs. returning visitors, in-store customer flow, and it enables retailers to effectively analyze marketing and operational performance by location.
The Blix custom Dashboard also supports full API integration, enabling brands and agencies to integrate proprietary data to see exactly which marketing efforts and tactics are driving traffic and sales in real-time across your entire marketing spectrum. Unlike Beacons, Blix’s 3G sensors do not require consumer engagement and work in any retail environment with no IT integration required.
Through the use of Tarp Tracker and Blix, Chrysler, Jeep, and Fiat have seen 300 percent growth inside of three years because of its increased confidence in media buying and marketing efficiency.
“This is a game-changing product,” said Sam Tabart, former Director of Marketing for Fiat Chrysler Australia. “Our brands are seeing the real-time impact of their marketing programs with a solution that provides ROI at every level of the C-suite. Blix addresses all aspects of the marketing landscape, and it is the only solution that can measure from the top (broadcast) through all online and mobile efforts, down to actual foot traffic in retail stores.”
About Stoddard + Partners
Stoddard + Partners was founded in 2012 by visionary entrepreneur Drew Stoddard. Stoddard + Partners builds innovative businesses led by creative, digital media, and technology that deliver powerful products and services to clients and consumers. S+P’s portfolio includes creative and media agencies Ciao Advertising, Mediahood, United Future, and InterAir Media as well as the casual luxury clothing line Piper Gore. Stoddard + Partners is headquartered in Santa Monica, Calif. with offices in New York City, Boston, and Melbourne.
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