The acquisition deepens SheKnows’ conversation in the fashion and beauty categories, adding to its already-extensive offering of high-quality women’s lifestyle content.
New York, NY – SheKnows Media, a rapidly expanding women’s lifestyle media company reaching more than 43 million unique visitors per month (comScore, Multiplatform May 2014), today announced its acquisition of StyleCaster Media Group, a leading New York-based publisher of fashion and beauty sites that enable consumers to discover and share their style. StyleCaster operates StyleCaster.com, BeautyHigh.com, DailyMakeover.com and TheVivant.com. It also owns Makeover Solutions, which provides industry-leading beauty and accessory digital try-on’s to consumers, brands, retailers, publishers and advertisers in more than 30 countries.
Effective immediately, the acquisition deepens SheKnows’ conversation in the fashion and beauty categories, adding to its already-extensive offering of high-quality women’s lifestyle content across verticals that include Food, Beauty, Parenting, Entertainment, Health and more. StyleCaster offers a talented group of editors with extensive social reach, as well as a strong foundation to help SheKnows Media build a successful experiential online and offline event business. With a loyal audience primarily in the 18-34 age demographic, StyleCaster also widens SheKnows’ user base by giving it greater access to high-income, style-savvy millennial women.
“The acquisition of StyleCaster, a powerful brand with established editorial authority and a passionate online following, is an important milestone in a year marked by incredible transformation for our company,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “While our focus has been primarily on investing in our technology platforms, bringing top talent on board, evolving our editorial voice and continuing to build upon our innovative advertising solutions, the addition of StyleCaster further demonstrates our strength in the marketplace and aligns perfectly with our ongoing growth strategy. We intend to build on StyleCaster’s momentum and make it a top player in the fashion and beauty space.”
Samantha Skey, SheKnows Media’s Chief Revenue Officer, said, “Augmenting SheKnows’ offering with StyleCaster’s fashion and beauty influencers and integrated advertising solutions makes our combined company an attractive option for brands that want to connect with women more holistically and socially. We are very pleased to welcome StyleCaster to the SheKnows family.”
StyleCaster will operate as the flagship fashion and beauty property under the SheKnows Media umbrella, with founders David Goldberg and Ari S. Goldberg and Editor in Chief Laurel Pinson assuming executive positions on the company’s Leadership Team. Combined with StyleCaster’s numbers, SheKnows will rank within the top 10 of comScore’s Beauty/Fashion/Style subcategory when the September 2014 figures are released. Financial terms of the acquisition were not disclosed.
“StyleCaster has become a major part of millions of lives,” said David Goldberg, President of StyleCaster Media Group. “We have always worked hard to help women feel more confident, stylish, informed and entertained. The marriage with SheKnows ensures the combined entity will be best positioned to create the most meaningful platforms and solutions for consumers and brands.”
Ari S. Goldberg, Founder of StyleCaster, added, “The past six years have been an unbelievable journey. We entered an industry with a dream of using digital media and technology to fulfill our mission of bringing style to the people. Since then, our team has become an editorial and social media force in the fashion and beauty industry. We could not be more excited to continue our quest to empower style enthusiasts and the brands that want to reach them under SheKnows’ strong leadership.”
To learn more, visit http://corporate.sheknows.com or email marketing(at)sheknows(dot)com.
About SheKnows
SheKnows Media is an award-winning women’s lifestyle media platform and family of top lifestyle sites representing a network of more than 43 million unique visitors per month (comScore, Multiplatform 2014). The SheKnows Media sites range from entertainment and parenting to beauty and food. Our mission is to connect women’s interests in real-time and in real voices, celebrating the everyday “experts among us.” We enable brands to distribute authentic content and integrated advertising at scale to influence preferences and drive purchases. SheKnows is headquartered in Scottsdale, Arizona, with offices in New York, Los Angeles and Chicago. The company also operates internationally, with sites in Canada, Australia and the United Kingdom.
About StyleCaster
StyleCaster Media Group enables consumers to discover and share their style, interact with premium brands, and make educated buying decisions in a truly interactive way. Dedicated to bringing ‘Style to the People,’ StyleCaster is the first fashion and beauty media company to break the barrier between digital and social media. Through its expansive portfolio of content platforms – StyleCaster.com, BeautyHigh.com, TheVivant.com and DailyMakeover.com – as well as its category-leading patented Try On! Technology Makeover Solutions, StyleCaster has partnered with more than 80 top-tier advertising partners since launch. The company was founded in 2008 and is based in New York City. For more information, please visit StyleCaster’s corporate page at StyleCasterMediaGroup.com.
