LONDON – Sailthru, the only customer interest-based automated personalisation platform, announced that Jeremy Bedford has taken on the role of Vice President for the EMEA region. With this promotion, Sailthru continues to broaden the expertise of its executive team and deepen its expansion within EMEA.
Bedford previously held the role of Director of EMEA Sales at Sailthru and has over 18 years of experience working at some of the largest, best of breed, revenue-generating technology companies including Aprimo, Neolane and Endeca – bringing the benefits to customers in the UK and European marketplace. Most recently, Bedford has been involved in creating partnerships with established brands such as The Economist, Mr & Mrs Smith, ACHICA and Matches Fashion, and will be responsible for rapid growth across the UK and EMEA region.
Neil Capel, CEO & Founder, Sailthru comments, “As Sailthru continues to grow and develop within EMEA it is critical that we have a driving force behind us with both the knowledge and experience within the region necessary to achieve our goals. Jeremy has a history of repeated success in delivering rapid growth and brings another level of vision to the organisation.”
Jeremy Bedford, Sailthru concludes, “I am delighted to be presented with the opportunity to lead Sailthru into Europe, Middle East, Africa and India. Being part of a company that offers proven, state of the art technology, I am keen to help our customers take a big step forward in building their businesses by truly understanding their customer base and driving long term customer engagement and retention.”
About Sailthru
Sailthru, the only customer interest-based automated personalisation platform, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including ACHICA, Mr & Mrs Smith, Busuu and Delivery Hero in the Europe and Mashable, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider globally.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.
