NEW YORK – Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced that J. Peter Ban has joined the company in the newly created position of Senior Vice President of Business Operations. He will be responsible for building out and leading Simulmedia’s operations team as well as helping the company grow and scale overall.
“Peter has an extraordinary scope of media industry experience, having been a business executive at companies such as Time Warner corporate, HBO, AOL, Epostmarks, Inc., and a telecommunications and internet lawyer,” says Dave Morgan, Simulmedia’s CEO. “I had the great fortune to work closely with Peter during my own time at AOL. He is one of the strongest and most balanced business leaders I have ever met.”
Mr. Ban joins Simulmedia from HBO where, since 2010, he had been Senior Vice President and General Manager of Domestic Network Distribution and was responsible for all of HBO’s cable affiliate relationships, which included Comcast, Time Warner Cable, Cox, Charter, Cablevision, Suddenlink, Mediacom and RCN as well as the independent accounts.
Mr. Morgan adds, “Peter and his team helped HBO achieve record-setting subscriber growth earlier this year, the company’s best subscriber sales numbers since the late 1990’s. As Simulmedia continues its torrid growth, we will depend on seasoned leaders like Peter to help us maintain and even accelerate that growth.”
Prior to HBO, Mr. Ban was CEO of Epostmarks, Inc., an online business to business company, where he developed and executed a strategic relationship with the U.S. Postal Service’s Electronic Postmark service and increased revenue 500% in a single year. For ten years before that, Mr. Ban worked at AOL and Time Warner corporate, as Senior Vice President, Business Intelligence & Operations at AOL, and as Time Warner’s Vice President & Associate General Counsel, Operations, where he negotiated the company’s cross-division strategic partner alliances in advertising and marketing. In 2007, Mr. Ban was awarded the Andrew Heiskell Community Service Award, Time Warner’s highest public service honor, for his leadership activities in the Autism community.
Mr. Ban began his career as a lawyer and worked with various telecommunications and internet clients while at Kirkland & Ellis, LLP, in Washington, D.C. He holds a BA in Government Theory and a JD from Georgetown University.
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since we began in 2009, Simulmedia has delivered campaigns for more than 70 advertisers and their agencies, to target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
