Martin to help global brands develop and optimize content strategies in concert with award-winning content marketing platform
AUSTIN, TX – OneSpot, the content advertising company that combines content marketing with the scale and data intelligence of digital advertising, today announced the appointment of veteran digital content expert Sam Martin as Senior Content Strategist. In this role, Martin will work directly with global brands to maximize the power of their content marketing efforts in concert with OneSpot’s award-winning content marketing platform.
Martin brings more than 15 years of experience working with publishers and content marketing firms to OneSpot. Martin was previously the director of digital strategy for Texas Monthly magazine where he piloted a new digital business plan that included significant audience and online revenue growth for the venerable media brand. Previously, he was director of content strategy for Frog Design, where he led the firm’s global thought leadership, publishing, and media partnerships including those with TED and The Atlantic. He was also the founding editor-in-chief of the company’s Design Mind magazine.
“I am honored to be a part of the OneSpot team,” said Sam Martin, Senior Content Strategist for OneSpot. “This role gives me the opportunity to place my passion for architecting and implementing content strategy with technology that ensures the right people are paying attention and engaging. OneSpot’s unique Content Sequencing™ offering, massive scale and results orientation make up an incredible toolset for brands to activate, optimize and measure content marketing.”
Martin is also a former senior editor at Time Inc. and Sussex Publishers. He has spoken at a number of industry conferences including FOLIO MediaNext, Thinking Digital and TED Global. He earned his Bachelor’s degree in English from Baylor University and studied French language and literature at The University of Texas at Austin.
“Sam will be an incredible asset to our company and to our brand customers,” said Steve Sachs, CEO at OneSpot. “He has a unique perspective that allows him to understand the elements of creating engaging content, as well as how to design a framework for ensuring content moves the needle. He will be instrumental in helping our global brand customers develop and optimize their respective content strategies in concert with our platform.”
About OneSpot
OneSpot combines content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns text and video content into online advertising and serially distributes it via the company’s proprietary Content Sequencing™ technology – building deeply engaged audiences and driving business results. Leading B2C and B2B brands rely on OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn OnMedia 100 Winner, an EContent 100 Winner and winner of The CMO Club’s 2014 SXSW Startup Pitch competition. To learn more about OneSpot, visit http://www.onespot.com.
