H Code Media Launches New Data-Driven Content Division to Meet Rising Market Demands
Los Angeles – H Code Media, the leader in digital advertising for the US Hispanic market, today announced the launch of a new division called H Code Studio—a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform. The studio will be led by Jeffrey Duque and Diana Pieretti, formerly of IM Studio+/Impremedia.
This is the first time data science is being used to analyze audiences and identify segment insights of the US Hispanic market. These insights are being used to create new optimization solutions in a content studio. H Code Studio provides unique, fully integrated marketing solutions that are ownable, client-centric and culturally relevant, catered specifically to the US Hispanic market.
“Content marketing is the holy grail in today’s ever-changing, highly fragmented media market,” said Parker Morse, founder & CEO of H Code Media. “H Code Studio is fulfilling the growing demand for brands looking to produce compelling stories. The difference is that each one of H Code Studio’s products are backed by data. This layer of information, or science, will allow us to partake in multi-platform storytelling that outperforms our competitors and produces content that is proven to resonate in-market with US Hispanic consumers.”
Morse continued, “I look forward to the impact that Jeffrey and Diana will make, having worked with some of the world’s biggest brands, bringing years of experience and award-winning creativity to our clients and partners.”
H Code Studio further integrates brand partners into Hispanic culture by building customer loyalty through experiences that form an emotional connection—reflecting the values, thoughts and aspirations of individuals in the Hispanic community. The ‘science’ behind H Code Media’s audience analytics, insights and campaigns at scale allows H Code Studio to develop the ‘art’ of marketing through an authentic, engaging, and relevant experience that meets and exceeds the needs of both brands and their target US Hispanic audience.
H Code’s reach is much deeper into the US Hispanic market than anyone else by working directly with over 250 of the top US Hispanic premium publishers. As a result, H Code Media can provide its clients with premium and exclusive access to 20+ million US Hispanic consumers.
Duque and Pieretti have worked extensively with clients including Lexus, Amtrak, Metro PCS, Nestle, Absolut, The California Endowment, Cigna and CA Lottery where they won NAMIC’s 2017 Multicultural Integrated Marketing Campaign of the year and were finalists in the ANA Multicultural awards in the highly contested Hispanic category.
“We are delighted to be launching H Code Studio,” expressed Duque and Pieretti. “H Code Media’s data, audience segmentation capabilities, and scale are a game changer in the Hispanic marketplace. Access to such sophisticated data will bring an unparalleled level of success to the creative work we are so passionate about.”
H Code Studio capabilities include content creation, experiential, social media, video production–with an expertise in AR, VR, 360 degree video, and other new technologies, as well as working with a vast network of social influencers.
ABOUT H CODE MEDIA
H Code Media is the leading digital advertising platform reaching US Hispanic consumers at scale. The Company was formed to better connect brands and advertisers with US Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory and impactful creative. Through H Code Media’s platform brands can more effectively reach US Hispanics than any other organization in the marketplace. Key clients include Target, Chase, McDonald’s, Live Nation, Kaiser Permanente, and Lincoln. H Code was founded in 2015.