Olive Media partners with Nativo to introduce cross-platform native advertising at scale to Canada
TORONTO, ON – Olive Media announced today that they have partnered with Nativo to bring their market leading native advertising solution to Canada, introducing True NativeTM as part of its Olive Audience portfolio. Brand marketers are projected to spend $44 billion on custom content in 2014, and Nativo’s cross-platform native ad technology allows advertisers to seamlessly syndicate custom brand content at scale to more than 250 premium publishers reaching more than 2,000 sites. This partnership brings together two market leaders to introduce true native advertising at scale to Canada.
Olive Media’s True NativeTM will allow advertisers to reach more than 7.5 million unique monthly visitors in Canada, a figure that has increased by 46% since January 2014. Nativo’s platform uniquely syndicates content-at-scale into native placements on contextually relevant sites. Unlike other platforms that only distribute placements in-feed, which can be disruptive to users’ experience, Nativo’s technology enables brand content to be consumed on each site. Nativo’s true native execution dramatically improves consumers’ engagement by providing a fully integrated, non-interruptive user experience.
“True native advertising enables brands to capture consumer attention and grow exposure for their content marketing assets seamlessly on a publisher’s website, leveraging the natural flow of online reading behavior. However, getting meaningful scale from a single publisher and scaling initiatives across multiple publishers has been difficult to achieve until now,” says Ray Philipose, VP of Olive Audience at Olive Media.
“Through our exclusive partnership with Nativo, we are able to scale branded content distribution to hundreds of websites simultaneously while taking on the look and feel of each site, automatically optimizing for performance across those sites, and across desktop and mobile platforms. True NativeTM provides brands with meaningful scale combined with terrific performance for their content marketing campaigns. This is transformative.”
True NativeTM will provide Canadian advertisers with scaled distribution of their branded content across popular content categories which include Automotive, Business & Finance, Entertainment, Health & Fitness, Lifestyle, News, Parenting, Technology, Travel, Sports and Fashion.
“True native advertising is the most effective way to garner authentic consumer attention and drive engagement. Nativo’s technology empowers marketers to effortlessly distribute brand content cross screen and cross device, enabling a fully integrated site-served user experience at massive scale,” said Chris Rooke, Nativo’s SVP of Strategy & Operations. “We are thrilled to partner with Olive Media to power True NativeTM in Canada, and to collectively provide deeper engagement insights for their clients.”
Olive Media also offers native ad placements across Olive Elite+, its selection of exclusive publisher brands, including thestar.com, lapresse.ca, aufeminin.com, Prevention.com and Allrecipes.com.
For True NativeTM sales inquiries, please contact Karen Wang, VP Sales, kwang@olivemedia.ca.
About Olive Media
Olive Media is a leading Canadian digital marketing solutions provider. Through Olive Elite+, it offers digital media buyers and marketers exclusive access to some of the best and most trusted brands in English and French across all digital platforms including NYTimes.com, thestar.com, lapresse.ca, aufeminin.com, Allrecipes.com and CarandDriver.com. With Olive Audience, it strategically combines data, technology and creative brand solutions to drive trusted results for advertisers across all digital platforms. It also offers a premiere destination for programmatic access to brand-safe, high quality inventory with OPX, the Olive Private Exchange. For publishers and partners, Olive Media offers the opportunity to maximize their Canadian online advertising revenues through exclusive Canadian market representation. Olive Media is a partnership between Toronto Star Newspapers Ltd. and Square Victoria Digital Properties Inc. For more information, visit our website www.olivemedia.ca or connect with us on Facebook, Twitter or Linkedin.
About Nativo
Nativo is the leading native advertising platform, providing True Native Advertising at Scale for publishers and brand marketers. For advertisers, Nativo automates the syndication of brand content into truly native environments across thousands of quality publications with programmatic control and deep, actionable insights. For publishers, Nativo provides a complete native ad tech stack enabling easy activation, deployment, and management of native advertising campaigns across all digital screens including: desktop, mobile, and apps. Nativo works with more than 100 brands and 250 publishers and powers the native ads for some of the most recognized media companies in the world. Nativo is uniquely focused on true native executions: contextually aligned, matched to the look of each site, always in the editorial feed, with the brand content consumed within each publication.
