New Stirista Data Segments Boost Eyeota’s Offerings in Key Areas

NEW YORK, NY – To provide marketers, advertisers and media buyers with a complete view of U.S. audience profiles to improve their customer outreach strategies, global audience data company Eyeota and Stirista have added a multitude of new data segments to the Eyeota Audience Data Marketplace. New segments, which include B2B, B2C, language and life-event triggers, can be added to existing data to enhance audience profiles.

Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email and social channels. Last year, Eyeota integrated Stirista’s more than 150 million U.S. voter audience data, which aggregates state and county voter registration data, including Political and Social Parties, Voting Activity, Demographic, Issues, among others.

“Today’s consumers have a short attention span, quickly jumping from one topic to the next in mere minutes and hoping to avoid irrelevant content and ads,” said Blaine Britten, Stirista’s director of digital services. “Coupling our data with Eyeota gives brands a 360-degree view of their customers. Brands can leverage our data to help them identify the right audiences and deliver relevant and personalized content to keep customers engaged across multiple channels.”

Newly available data segments include:
•       B2B – audience data to micro-target business employees, these segments include title, individual job department, and firmographic data to help select audiences based on industry, company revenue or number of employees.
•       B2C – data sets incorporate more than 275 million social records from all major social media platforms
•       Language – segments based on languages users speak, targeting more than 60 different dialects
•       Life-event triggers – audiences who are going through major life-changing events, such as new and pre-movers, newly-engaged couples, newlyweds, new moms and first-time homeowners

Kevin Tan, Eyeota’s CEO and managing director, Americas, added, “Stirista’s new and unique segments offer marketers and advertisers the ability to better understand and target audiences. From learning more about their customers’ cultural interests to understanding their social and purchasing habits, Stirista’s high-quality and accurate data helps brands win over audiences.”

Stirista’s multi-channel marketing approach allows it to evaluate data unlike any other provider, resulting in real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360-degree view of an individual, getting brands in front of the right people through email and online advertising.

To learn more about Stirista’s segments, contact datadesk@eyeota.com.

About Eyeota

Eyeota is the global leader for audience data with 3 billion unique profiles in Europe, APAC and the Americas. The company provides marketers with the data they need to reach the right online audiences and cut campaign waste while also enabling publishers to monetize their audiences more widely. Eyeota is a certified member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising, and has received consumer privacy certifications around the world. Eyeota data delivers deep audience insights to help brands understand their customers in a new way – as humans. For more information, visit http://www.eyeota.com/.