NEW YORK – Adaptly, the social media advertising technology company, today announced that it has hired Marie Joshi for the newly created position of Director of Strategic Partnerships. Based in Adaptly’s NY HQ, she will work directly with existing and emerging platform partners such as Twitter, Facebook and Kik to increased revenue for both the partners and Adaptly.
“We are excited to have Marie join the company at this time of rapid growth. Adaptly’s partnerships with platforms will blossom with her support,” says Nikhil Sethi, CEO at Adaptly.  “As the next wave of native social platforms arrives, Marie’s leadership will be critical to ensuring that Adaptly’s solution continue to deliver remarkable experiences across the most relevant platforms today.”
Ms Joshi comes to Adaptly from NeuStar Information Services (formerly TARGUSInfo) where, since 2012, she was a Sr. Director, Account Management/Business Development for the AdAdvisor team. In this role, Mrs. Joshi worked directly with new and emerging platforms in a variety of digital verticals, as well as with Agency teams and their Trading Desks. Prior to that, she was an Account Executive for NeuStar’s Interactive Markets team.
Ms Joshi’s previous experience also includes experience in healthcare. First as an Associate Director for The Advisory Board Company, a best-practice research firm serving more than 2,800 healthcare organizations including hospitals and health systems. Following The Advisory Board Company, Mrs. Joshi was a Project Manager for B-Line Medical, a technology solutions company that provides tools to improve medical education and patient safety.
Ms Joshi holds a Bachelor of Arts degree in Advertising, Public Relations and Spanish from Loyola University in Chicago.
Adaptly (http://www.adaptly.com) technology and industry-leading marketing expertise provides marketers and agencies with a centralized solution for planning, managing and analyzing cross-network social media advertising. Adaptly is one of the companies globally that is both a Twitter Marketing Platform Partner and a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights. The company’s clients include brands and agencies such as PepsiCo, Diageo, Showtime, Omnicom, Interpublic Group, Kraft Foods and hundreds more. Adaptly also creates tailored packages involving guaranteed reach and frequency in keeping with ROI goals of marketers and agencies. Adaptly’s solution can be used in any market, and can integrate with virtually any social media inventory source, which provides advertising partners with a seamless international multi-platform solution.
