With former IDG Enterprise CEO Matthew Yorke, media and marketing agency DWA increases commitment to innovation and market leadership; gains experienced insider.
San Francisco, CA — DWA, the leading global marketing agency specializing in the technology sector, today announced that Matthew Yorke has joined the company as President, Global Business Innovation and CMO. At DWA, Yorke will be responsible for applying his publishing and marketing expertise to agency innovation as technology, media and marketing converge.
With a long history in media planning, DWA has evolved to offer a full range of marketing services, including full-funnel demand generation, omnichannel strategy, content and buyer journey mapping, as well as social, mobile and search marketing. Yorke will be responsible for leading global product and service innovation and development, across all lines of business. He will also lead DWA’s sales and marketing functions, to launch and grow offerings in market for clients.
“DWA’s strength lies in our ability to access and influence the audiences that our technology customers want to reach,” said David Wood, founder & CEO at DWA. “Matthew’s track record and experience in this sector speaks for itself, and he knows how to use audience building and data to expand value for our customers. This is a significant appointment for DWA and its clients at a time when we are capitalizing on tremendous growth, particularly in the USA and China markets.”
Prior to joining DWA, Yorke served in a variety of senior global leadership roles at IDG Communications including CEO at IDG Global Solutions, and most recently as the CEO of IDG Enterprise, where he ran award-winning brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld), US corporate accounts, the marketing services organization, as well as IDG Research.
With more than 20 years’ experience in media, marketing and technology, Yorke is recognized for his leadership, customer-focused approach and keen sense of how technology trends influence customer habits – and in turn marketers. He has won numerous industry awards, including Top Innovators by BtoB’s Media Business, Folio 40 under 40 and Min’s Social Media Superstars. Yorke is also a frequent speaker at industry events and regularly quoted by Mins, BtoB and Folio. He also served as a columnist for Mins.
“DWA has nearly twenty years of technology marketing expertise, but media and marketing are in a period of tremendous disruption, creating a huge opportunity for agencies to redefine their value for clients in an always-on world. Access points to audiences have quickly expanded beyond traditional publishers, and now include direct access via a brand’s owned channels, as well as through ad and marketing tech companies that compile audiences using data,” said Matthew Yorke, President, Global Business Innovation and CMO at DWA. “I’m excited to join a leading global communications partner to the technology industry with high growth rates and such a strong commitment to customer service and to market leadership – whether that means setting aggressive goals around programmatic or having alignment on a clear build, buy, partner roadmap. Everything we do is focused on driving better business outcomes for our clients”
For more information visit www.dwamedia.com
About DWA
DWA is the global leader in delivering end-to-end marketing communications services to the Technology sector. Inspired by Technology, DWA works with some of the world’s most recognizable tech brands providing best in class media and communications strategy designed to drive revenue and demonstrable ROI. Through intelligent performance-based investments, combined with data analytics and metrics to the core, DWA is the only communications company exclusively focused on the marketing needs of the technology industry. With offices throughout Asia, North America and Europe DWA runs more campaigns for tech brands than any other agency worldwide.
