Experienced marketing automation veteran will drive further expansion across mobile-first businesses
San Francisco, CA – Swrve, the leader in mobile marketing automation, today announced the appointment of Steve Gershik as Chief Marketing Officer. Steve has held top marketing roles at innovative marketing technology organizations including Identified, Sirius Decisions and StackMob, and was also the former VP of Marketing Innovation at Eloqua, a leading marketing automation company.
“Swrve has always had the strongest, most feature-rich technology in the market,” said Christopher Dean, CEO of Swrve. “With the addition of Steve to our executive team, we’ve added the go-to-market leadership that will help us grow to the next level, and now the marketing expertise that will help our customers deliver the best possible experience to the mobile users.”
Steve joins Swrve at an exciting time for the company. With the number of customers growing 300 percent in the past year, Swrve is now ready to bring its ability to deliver automated, optimized marketing campaigns on mobile to the mainstream. With the mobile app the channel of choice for the 21st century consumer, Swrve is set to become the core means through which leading brands develop and manage relationships with their customers.
“Most marketers know that they need to have a comprehensive mobile strategy in order to engage with customers and deliver the information they need at the right time through the right channels,” said Gershik. “I’ve spent the majority of my career helping organizations implement marketing technology, and I look forward to helping marketers learn how to use Swrve’s cutting edge mobile marketing platform to deepen their customer relationships and grow revenue.”
About Swrve
Swrve is the world’s leader in mobile marketing automation.
The Swrve platform delivers everything product and monetization managers need to ensure their mobile apps succeed where it counts, by modeling the consumer lifecycle and building long-lasting, profitable relationships with their users and driving the bottom line as a result.
Swrve supports the creation of multi-touch, automated campaigns that incorporate native content editing, push notifications and ‘live’ in-app messages: all supported by an A/B testing suite and the world’s leadingmobile analytics package. Swrve is trusted by some of the world’s largest and most successful mobile app businesses. We handle billions of events a day and process data in real-time for multi-million DAU titles.
