blinkx plc (“blinkx” or the “Company”), the Internet Media platform that connects consumers with brands through professionally generated content, today announces an expanded enterprise agreement with Integral Ad Science (IAS), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media. Through this partnership, blinkx’s premium video offerings for publishers and advertisers now include access to proprietary IAS technology that analyzes media quality and protects against fraud – in real time. blinkx will utilize Integral’s technology to provide the highest safeguards available to advertisers. blinkx’s expanded partnership with Integral Ad Science follows the announcement of enterprise deals with Forensiq and Nielsen to further protect against fraud and ensure brand safety.
“Fraud and viewability are industry-wide issues. Supply partners looking to earn and keep their advertisers’ trust must stay on the cutting edge of tools for detecting and eradicating fraud from digital channels,” said Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx. “At blinkx we do so through our own internal screening technology, as well as through our partnerships with MRC accredited third party leaders, such as Integral Ad Science. Our expanded partnership with IAS will help us ensure that the quality of our audience consistently meets advertisers’ requirements. We are taking a proactive approach to supply side issues around fraudulent ad delivery, viewability and brand safety and will continue to lead the industry in tackling these issues moving forward.”
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 1,200 professional content partners and indexed over 35 million hours of video and audio content to date.
About blinkx
blinkx (LSE AIM: BLNX) is an Internet media company that connects consumers and brands through premium content online. Founded in 2004 in the UK, blinkx pioneered Internet Video Search using its patented COncept Recognition Engine (CORE). This technology leverages speech recognition, text and image analysis to deeply understand the meaning and context of video content to generate improved search relevancy for consumers and a brand safe environment for advertisers. Through its partnerships with hundreds of media companies, including NBC, Conde Nast, Reuters and Bloomberg, blinkx has indexed and search enabled millions of hours of video content. blinkx powers video search, discovery or monetization on thousands of online properties including Lycos, Discovery Networks, Hallmark and Fox Sports. blinkx is headquartered in San Francisco, California with 15 offices worldwide. For more information please visit www.blinkx.com.
