YuMe Drives CTV Innovation Forward for BMW with Ngage Interactive Ad Unit Enhancement

Ngage+ is the first-to-market ad unit to deploy across multiple CTV platforms

REDWOOD CITY, CA – Connected consumers want a seamless, interactive experience across multiple CTV platforms. Today, YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions unveils an enhanced Click-to-Ngage ad unit – Ngage+– on Connected TV platforms, for its launch partner BMW of North America. BMW’s unique ad experience implemented across online, mobile, tablet, and CTV screens is a first-to-market opportunity designed to generate brand awareness and engagement.

According to eMarketer, more than 113 million people – 35.5% of the US population and 45.0% of internet users – will use a Connected TV regularly this year, and in 2015, the majority of US internet users will access the internet through such a device. [1] Given this emergent consumer behavior, innovation in digital video advertising will become a must for every company.

“We are constantly looking at revolutionary market opportunities,” says Tom Penich, Media Manager, BMW USA. “By using Ngage+, we are able to be a leading innovator in the CTV ad space.”

Benefits of Ngage+:

  • Expansive scale: Deploys across multiple CTV platforms
  • Increased flexibility: Multi-tab approach allows for long form content distribution and maximum content distribution of photos, videos, promotions, etc.
  • Enhanced measurement: Captures how consumers are engaging with the branded content

“Given 49% of all U.S. households connect at least one television to the internet, according to a recent study by Leichtman Research Group[2], YuMe recognizes the need to continue to innovate in the CTV ad space by releasing new ad units such as Ngage+,” says Michael Hudes, EVP Emerging Markets, YuMe. “We are excited to work with a state-of-the-art brand like BMW to help them engage their consumers on a deeper level.”

YuMe Ngage - BMW

About BMW

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 140 BMW motorcycle retailers, 121 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.