Advertising Technology Industry Veteran to Lead Strategic Initiatives for Company Growth Worldwide
Boston – Digilant, a leading programmatic media buying company that powers precisely targeted and impactful digital campaigns, today announced the appointment of Kim Riedell as the Head of Product and Marketing. Riedell brings more than 20 years of experience in digital marketing, advertising technology, and product management to Digilant’s executive team where she will lead strategic initiatives across multiple product platforms to drive company growth worldwide.
“I am excited to join Digilant and work with a team that is on the forefront of advertising technology,” said Riedell. “Digilant is constantly innovating, offering clients cutting-edge solutions, and unparalleled consumer insight that is second to none. I’m looking forward to propelling the company forward and increasing brand awareness and recognition within the industry.”
“Kim’s impressive experience in product marketing across the technology spectrum brings huge value to Digilant and to our customers, further distinguishing us in the industry,” said Don Epperson, Executive Chairman of Digilant and CEO & Co-Founder of ISP Digital. “Digilant is positioned for significant growth and we are thrilled to have Kim leading the charge as we enter 2015.”
Riedell joins Digilant from Rakuten Loyalty where she served as Senior Vice President for Client Relationships and Revenue Optimization. Prior to this, Riedell held executive roles at startups and publically traded companies, including Valassis and at Commission Junction, a Conversant company, where she was responsible for leading strategic development, business operations in the US, advertiser and publisher relationships, as well as business development.
Riedell currently sits on the Board of Directors for Simmons College School of Management, where she received an MBA.
About Digilant
Digilant is a leading programmatic media buying company that powers precisely targeted and impactful digital campaigns through a unique combination of human insight, audience intelligence and individually-tailored algorithms. The company connects leading CPG, automotive, retail and grocery brands with relevant and unique audiences by activating first party, third party and its own proprietary data and technology. With a unified platform encompassing media buying, managed service and data intelligence, Digilant simplifies programmatic buying and provides advertisers with deep audience insights that drive significant ROI across all channels. Headquartered in Boston, Massachusetts, Digilant has a global reach with offices in Bogota, Columbia; Madrid, Spain; Mexico City, Mexico; New York, New York; San Francisco, California; and Sao Paulo, Brazil.
For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.
