Former Pandora, IAC/InterActiveCorp, and LendingTree Executive to Spearhead Global Communications Initiatives as Rapid Company Growth Continues
NEW YORK and LOS ANGELES – OpenX, Inc., a global leader in web and mobile advertising technology, today announced the appointment of Deborah Roth to the newly-created positon of chief communication officer. Based in OpenX’s New York office and reporting directly to OpenX CEO Tim Cadogan, Roth is responsible for the overall development and application of strategic communications initiatives at OpenX.
“Deb is a powerful addition to a formidable team of executives who are driving our strong growth and scale worldwide,” said Tim Cadogan, chief executive officer, OpenX. “Her ability to translate a company’s unique value proposition to the market and build global brand awareness make her an ideal choice to grow OpenX’s global communications activities. Having Deb based in the New York office further strengthens our presence in the media and advertising capital of the world.”
Roth brings more than 20 years of experience to the role of chief communications officer. Most recently, she oversaw global communications at Fab, starting when the company closed a $150 million series D round. Prior to Fab, Roth led the communications teams at LendingTree (NASDAQ: TREE), which she helped take public in 2000; IAC/InterActiveCorp (NASDAQ: IACI); and Pandora (NYSE: P), where she built a comprehensive communications team while successfully taking the company through its IPO in 2011. Business Insider recently named Roth one of the 50 Best Public Relations People in the Tech Industry in 2014.
“OpenX has a great track record in market making and programmatic innovation, led by great people who drive the company’s role in establishing and growing the sector,” said Deborah Roth, chief communications officer, OpenX. “I look forward to working with the team at OpenX, sharing their compelling stories and building upon the company’s existing success.”
About OpenX
OpenX is focused on unleashing the full economic potential of digital companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
Today, as the #1 independent exchange, we operate one of the first, largest and highest quality programmatic markets for digital advertising across screens. In addition, we offer a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
