REDWOOD CITY, Calif. – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, announced that it opened its Mexican headquarters office in Mexico City, to serve a rapidly-expanding digital video advertising market in Mexico, bringing YuMe’s total roster to 18 offices in 13 countries.
“We’re already seeing great traction as we look to bring the YuMe offering to both Mexican advertising and publisher partners.”
“Brand advertisers are quickly recognizing the importance of the Mexican marketplace,” said Jayant Kadambi, co-founder/CEO, YuMe. “Given the immense growth and interest we’re seeing in digital video in the region, Mexico made perfect sense as the next step of our global expansion.”
According to IAB Mexico, an incredible 93% of Mexico’s internet users have watched digital video. In addition, growth is particularly strong in Mexico, with 2.5 billion videos viewed and monthly online video reach hitting 81%, according to comScore (Video Ecosystem, June 2014).
YuMe’s Mexico office is located in the Reforma neighborhood of Mexico City and is led by Gustavo Rivera as Director of Ad Sales and Lizbeth Guadarrama as Senior Manager of Ad Sales. The team opens the Mexico City office with dozens of advertising clients including: Telcel, Toyota, BBVA Bancomer and Paramount Pictures, as well as premium publishers including: Grupo Diarios de America and Grupo Milenio Media.
“eMarketer’s June 2014 report on digital ad spending growth pins average growth for Latin America at 28.5%, but growth for Mexico alone is 35.3%, making it an obvious entry point to the region,” said Jorg Nowak, VP, Emerging Markets, YuMe. “We’re already seeing great traction as we look to bring the YuMe offering to both Mexican advertising and publisher partners.”
Selected client quotes
“We actually received 9% more impressions than what was purchased. This was reflected in the outcome, generating higher clicks than expected and a 59% ‘full video views’ rate,” said Karen Vargas, Directora de Medios Digitales, Havas WorldWide. “The service we received and the constant optimization of the campaign was effective in the impact of the communication, achieving optimum results and satisfaction of our mutual client.”
“The innovation and versatility that characterize YuMe advertising formats has been a key factor in enabling our clients to trust our strategies at the moment of running the video campaigns because with YuMe, we go beyond the classic pre-roll,” said Ana Lilia Diaz Infante, Co-Founder & CEO, DiggitalEra. “Working with YuMe has meant going beyond the expectations of our clients.”
“At Chocolate, we are in constant search of innovation in the digital world so that we can deliver the best results for our clients,” said Juan C Rodriguez M, Head Digital, Chocolate CEI. “With YuMe, we found an important business partner, thanks to the high-end technology and the great support they provide to always achieve the best results. For example, YuMe has enabled us to move from measuring the success of our campaigns via click-through rates to more meaningful metrics like video completion rates, allowing us to generate better insights for future planning.”
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.
