Industry Veteran Brings Nearly Two Decades of Marketing Data Services and Analytics Experience, Most Recently from Experian, to Leading Location Intelligence Company
NEW YORK – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that Nadya Kohl has joined the company as SVP of Business Development. In this role, Ms. Kohl will be tasked with spearheading strategic business partnerships, focused on expanding PlaceIQ’s consumer data partners as the company continues to build upon its extensive real-world understanding data network. She will also be responsible for corporate development and inventory partnerships.
“Data is key to understanding consumer behavior and as we place an increasing value on our relationships with data partners, it was crucial to bring someone of Nadya’s caliber on board to further strengthen and expand upon our strategy,” said Duncan McCall, co-founder and CEO of PlaceIQ. “Our ability to connect physical behaviors in the real world with digital consumer data is expanded and strengthened through our data partnerships, enabling brands to target, attribute and understand consumers in a way no one else in the industry can. Nadya’s deep roots in the marketing services and data community, will be instrumental in expanding these partnerships, offering our clients continued innovation in this space.”
Based in New York City, Ms. Kohl brings more than 18 years of experience in data, technology and marketing to PlaceIQ’s executive suite. Prior to PlaceIQ, Nadya worked for Experian, where she was responsible for driving corporate strategy, business development and M&A for Experian’s Marketing Services $1B global business. While at Experian, Ms. Kohl was also a founder of Experian’s global Audience Services group and spearheaded the launch of the company’s marketing analytics consulting business. Prior to Experian, Nadya held a variety of key leadership roles at both start-ups and enterprise communications services firms, where she created new multi-channel solutions for clients.
“Through my work with global brands such as American Express, Mars, Wal-Mart, Microsoft, T-Mobile and more, I’ve seen firsthand the incredibly pivotal role that location intelligence is beginning to play for brand marketers,” said Ms. Kohl. “PlaceIQ is perfectly poised to help marketers understand and reach their audiences and drive incredible ROI by delivering timely and relevant messages to the right audience based on a deeper understanding of consumer behavior-based interests across both the physical and digital world.”
For more information about PlaceIQ, please visit: www.placeiq.com.
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, Detroit, and Boulder. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.