New in-image ad network (IAN) guarantees incremental revenue and on-demand visual content, at no cost
New York – Kiosked announced that it has partnered with Scoopshot, a leading platform for video and photo crowdsourcing, to provide online publishers with content for free, when an ad is embedded, and a share in the revenue generated by the ad. It is the first platform to provide mobile photographers with the ability to earn advertising revenue from in-image ads.
Powered by Kiosked, Scoopshot’s in-image advertising network (IAN) makes it easy for online publishers, typically news providers and blogs, to use content without image licensing concerns, while generating incremental revenue based on the number of impressions achieved. For Scoopshooters the money they make from the ad embedded in their image is also calculated by the number of impressions, which will vary depending on the website on which it is published.
Nick Evans-Lombe, Chairman, Scoopshot commented: “Scoopshot’s in-image advertising platform, IAN, is going to have a massive impact on the online publishing industry. Content is now free and revenue positive. In addition, where image licensing has been a major concern for publishers, Scoopshot takes care of image rights transfers making the use and ownership of images black and white. IAN’s disruptive nature will change how the media values and acquires content, it’s an industry game changer.”
The global partnership was announced at SLUSH 2014, a world leading event for tech startups and companies in Helsinki, Finland, and will focus on the media markets in the US and Europe.
Petri Rahja, CEO and Founder of Scoopshot commented: “Our partnership with Kiosked gives us the ability to offer content to online publishers for free, while also providing them with an incremental revenue stream. It benefits our users by offering them another way to make money from their photos, in additional to selling licences to use and publish them.”
Micke Paqvalén, CEO and founder comments: “This is the next step for online advertising and crowdsourced content, and I am excited to see the possibilities that the partnership initiates. We have looked for a partnership like this for a long time, and are very pleased with the possibilities it enables.”
More information
Berit Virtanen-Thewlis, VP Communications, Kiosked Ltd, +358 40 5114460 or berit.virtanen@kiosked.com
Charlotte Platzer, Head of Marketing Communications, Scoopshot, +44 (0)20 3709 3782 or charlotte.platzer@scoopshot.
About Kiosked
Kiosked is the world’s leading in-content advertising platform that solves viewability and relevancy of ads. Kiosked does this by turning publishers content into unique targeted ad placements based on contextual and behavioral data. Kiosked has been selected as one of the world’s best technology companies. For more information please visit Kiosked at www.kiosked.com or on Facebook at www.facebook.com/kiosked or follow us on twitter @Kiosked or www.twitter.com/kiosked.
About Scoopshot
Scoopshot is the leading mobile platform for photo and video crowdsourcing with nearly 600,000 app downloads across 177 countries. The platform allows users to take authenticated, geo-located photos and videos of breaking news events, which news publishers can buy for a price determined by the photographer. Scoopshot also allows news publishers and brands to send push notifications to users to request specific content. More than 70 leading media companies and brands use the platform, including USA Today, News Corp Australia, Fiat, and Oxfam. Scoopshot was founded in Helsinki, Finland, and is part of the P2S Media Group Inc.
For more information, please visit Scoopshot at www.scoopshot.com, or Facebook at www.facebook.com/scoopshot, or follow us on Twitter @Scoopshot or www.twitter.com/scoopshot.
