Wenner Media adds GumGum’s premium ad units to its brands unlocking previously untapped revenue streams
SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, announced its renewed partnership with Wenner Media, publisher of Rolling Stone, Us Weekly, and Men’s Journal brands, to deliver GumGum’s premium In-Image and In-Screen ad units to Wenner Media’s leading publications. The partnership first began in August of 2015.
GumGum Announces Strategic Partnership With Wenner Media to Deliver In-Image and In-Screen Ads
GumGum’s high-performance advertising solutions allow Wenner Media to increase revenue by placing contextually-relevant promotional content over premium images. As images have such a high engagement rate online today, this partnership ensures that Wenner Media can unlock previously untapped revenue streams while preserving the experience readers expect.
“At Wenner Media, image content is very important to our readers and to our brands. We knew that monetizing imagery was an opportunity for us, and we sought a partner that could generate an impact on our revenue without compromising our readers’ experience,” said Laila Rodriguez, Ad Operations Director at Wenner Media. “We recently began using GumGum’s new In-Content Video units and are pleased with the results thus far.”
This partnership demonstrates Wenner Media’s commitment to providing innovative and valuable experiences to both its advertisers and its readers. GumGum’s technology is proprietary, which empowers publishers to monetize new revenue streams in the most effective way possible.
“Wenner Media is an industry-leader in high quality content, and we’re excited to be able to help them utilize that content in a way that grows revenue and protects the user experience,” said Shay Brog, VP of Publisher Development at GumGum. “Publications like Rolling Stonehave long been known for their landmark, engaging imagery; it’s an amazing opportunity for us to be trusted by Wenner Media to help monetize the content it creates so it can continue to produce such a premium experience.”
With today’s announcement, GumGum continues to build on its strong momentum with a newly opened office in Sydney, partnerships with more than 2,000 publishers and relationships with half of AdAge’s top 100 brands. The company has a global reach of 600 million uniques and raised $26M in financing from Morgan Stanley Expansion Capital in 2015.
About GumGum
GumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers.
Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.
About Wenner Media
Wenner Media LLC, a privately held company headquartered in New York City, publishes Rolling Stone, Us Weekly, Men’s Journal and Glixel. The company’s three magazine titles attract over 41 million readers each month in print, and nearly 40 million gross monthly unique visitors to its websites, UsMagazine.com, RollingStone.com and MensJournal.com. Glixel, Wenner’s first digital only brand, launched a weekly newsletter in May of 2016, and the full site will be live in October 2016.
(Sources: MRI Spring 2016; comScore 1H 2016 averages)
