Largest Independent Data Source Helps Marketers Reach Qualified B2B and Affluent Decision Makers With Precision and Scale
NEW YORK, NY – eXelate, the leading independent data platform, today announced that iCompli, a service of BPA Worldwide (www.bpaww.com), an independent, global auditing organization supported by 2,700 advertiser and agency members, has certified its online B2B audience data, B2BX. After successfully passing BPA’s rigorous audit and evaluation of its collection methods, data systems and procedures, eXelate is now one of only two companies to receive third-party data validation from BPA.
“We are excited about sharing eXelate’s B2B marketing initiatives with our clients,” said Nico Bollerslev, Senior Manager, East Region Insights at Accuen, Omnicom Media Group’s trading desk. “Accuen and eXelate’s partnership continues to evolve as they further enhance their high quality data solution offerings. BPA certification is proof of eXelate’s commitment to data quality and our clients can be confident knowing that they can reach their customers via B2BX.”
The B2B customer journey is complex — masses of data, real time media and fragmented touch points create disconnects between marketers and their audiences. B2BX, eXelate’s B2B data as a service (DAAS), was launched in September 2014 to help marketers more effectively target, engage, and convert hard to reach business decision makers and affluent audiences. Featuring proprietary data from eXelate’s massive online publisher footprint and reaching more than 100 million professionals across over 100 distinct segments, B2BX represents the largest, most accurate, and now only independent third-party certified source of B2B data available to marketers today.
Validation from BPA Worldwide certifies that eXelate’s data is accurate and anonymously collected in compliance with the industry’s highest standards. To earn certification, eXelate underwent a comprehensive audit of its data quality, focusing on how the data is collected, filtered, measured, cleansed, distributed, and stripped of individual users’ personally identifiable information (PII). BPA also evaluated how eXelate qualifies publisher partners as well as the company’s systems, procedures, and physical security measures.
“B2B marketers can combine their first party data with B2BX third-party segments to extend the scale and effectiveness of campaigns and accurately reach highly qualified business buyers,” said Mark Zagorski, CEO of eXelate. “eXelate has always been the leader in helping marketers drive higher ROI with the most accurate data, effective modeling and powerful management solutions. Our BPA certification validates our commitment to the most accurate data available, providing an even greater level of confidence for our customers.”
About BPA
BPA Worldwide is the global industry resource for verified audience data and media knowledge. BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness — audits that provide solid assurance for both media owners and media buyers. With rich, in-depth information, BPA audits also provide advertisers, agencies and media owners with audience insights that they can turn into competitive advantage. For media buyers and owners all over the world, BPA helps turn assurance and insight into advantage.
About eXelate
eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate’s maX DMP (data management platform), fueled by eXelate’s eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile and display channels. eXelate’s eXchange, the largest pool of directly measured consumer data, reaches two billion active users and devices worldwide and includes key purchasing touch points — online and offline — from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising and Evidon’s Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.
